ASP 36: Turn Your Book Into A Course: How to Expand Your Author Income Streams

Quote of the Day:

“Online learning is not the next big thing; it is the now big thing.” – Donna J. Abernathy

Self-published authors are leaving money on the table by not creating courses from their books. In this podcast, we discuss how to create another profitable income stream using content you’ve already created by designing and selling your own course. Barrie and Ron give you an overview of why creating courses is a great business decision, and teach you the steps to get your first course off the ground.

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ASP 33: Affiliate Marketing for Authors (an Overview)

Quote of the Day:

Opportunity is missed by most people because it is dressed in overalls and looks like hard work.”

– Thomas Edison

As an author, you can increase your income potential by diversifying your streams of income. A great place to start is with affiliate marketing.

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ASP 021: How Authority Hacker Generates $2,500 Monthly with ONE Blog Post

Quote of the Day:

“Very narrow areas of expertise can be very productive. Develop your own profile. Develop your own niche.”

– Leigh Steinberg

Today’s episode is a special one, as we have Gael Breton from Authority Hacker as our guest speaker.

Authority Hacker is Steve’s favorite resource on building an authority site. It is full of actionable advice, and Steve often gets lost on the site, losing hours without even realizing it. Gael, in turn, recommends Robert Cialdini’s Influence. He tries to emulate Cialdini’s approach to marketing, breaking down processes, etc.

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ASP 16: Building Relationships with Authors and Niche Experts

Quote of the day:

“It’s all about people. It’s about networking and being nice to people and not burning any bridges. Your book is going to impress, but in the end it is people that are going to hire you.”

— Mike Davidson

Once again, Ron is busy with the Authority Pub Academy, which is only weeks away from launch. Today, Barrie and Steve will talk about networking.

But wait—wouldn’t you say being an author is a pretty solitary business?

If you’re an introverted author, the self-publishing business will have both advantages and challenges for you. Sure, you will be more adept at cloistering yourself and getting your books pounded out—but you may struggle when it comes to building advantageous relationships with other authors and niche experts.

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ASP 12: Two Types of Self Publishing Business Models

Quote of the day:

“In any business that grows big on one business model, transitions can throw everything in the air.”

– Bing Gordon

Since we are hard at work on our soon-to-be released self-publishing course, Barrie and Ron are sitting this episode out. Steve is solo-hosting this episode, and will discuss the fact that if you only rely on one business model, things can go awry quickly if/when that model changes.

This episode is actually from our forthcoming course, and will give you a teaser of what the course will be like. Barrie and Ron follow a different book model from the one I use, so I thought it would be great to compare the two.

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ASP 09: The 80/20 of Self-Publishing

Quote of the day

The few things that work fantastically well should be identified, cultivated, nurtured, and multiplied.

– Richard Koch

A lot has happened over the past few months. Steve is going to be a dad, and is excitedly looking forward to the birth of his child, while Barrie and Ron have been busy building a new course. But as always, the three have also been keeping up with their various projects and endeavors, and finding the most efficient and productive ways to operate. One of the strategies that they utilize is called the 80/20 principle.

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ASP 00: Welcome to Authority Self-Publishing

Quote of the day:

Once, if you told people you were self-published, they’d look at you like you were a smelly old jobless hobo just come off a dusty boxcar with soup can shoes and a hat made from a coyote skull.

– Chuck Wendig

The Self-Publishing Questions podcast is currently on hiatus for a number of reasons. First of all, Steve was overwhelmed with running his book business on his own. Secondly, he recently got married and his wife is expecting, so there is a lot going on in his personal life at the moment. So he has decided to do a team podcast with Barrie Davenport and Ron.

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