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Category Archives for "Book Marketing"

ASP 67: An Analysis of Amazon Prime Reading for Authors

“The most important single thing is to focus obsessively on the customer. Our goal is to be earth’s most customer-centric company.” – Jeff Bezos, founder of Amazon Steve and Barrie talk about how the latest Amazon program for customers, Prime Reading, and what it means for self-published authors. Steve also shares his experience about being […]

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ASP 66: Lessons Learned from Launch of Declutter Your Mind

“Most of us wouldn’t cook an entree for the first time without following a recipe, and having a marketing plan for your book can make the difference between success and falling flat.” – Paula Krapf Steve and Barrie share the lessons they learned launching the third book in their Declutter Series, Declutter Your Mind. The […]

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ASP 65: How to Use a Podcast Tour to Promote Your Book

“All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” – Tom Peters of Fast Company In this episode Steve and Barrie discuss podcast tours and how […]

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ASP 63: How to Create a Book Funnel for EACH Title

“To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.” – Brian Halligan Continuing the discussion from the last podcast, Steve and Barrie talk about the importance of creating a book funnel for each title […]

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ASP 62: A Strategy to Convert Readers into Email Subscribers

“A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.” – Ramsay Leimenstoll For the next few episodes, Steve and Barrie will be sharing their  current book marketing strategies and the new ones they’re testing. Today’s episode will focus on a strategy that Steve is building out for […]

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ASP 57: Joanna Penn on The Author Mindset and Ad Stacking

“Being a writer is not just about typing. It’s also about surviving the rollercoaster of the creative journey.” – Joanna Penn Joanna Penn is one of the most successful self-published authors in the industry. She is a New York Times and USA Today bestselling author of thrillers under J.F. Penn. She also writes inspirational non-fiction […]

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ASP 53: Hal Elrod on Turning Your Book into a Massive Community

“When you live your life in alignment with a purpose that is centered on selflessly adding value for others, opportunities become abundant and your life becomes fulfilled.” – Hal Elrod “Hal Elrod died at age 20. After being hit head-on by a drunk driver at 70 mph, he died for 6 minutes, broke 11 bones, […]

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