ASP 73: How to Create Profitable BookBub Ads

Steve shares his passion for BookBub and how he uses the platform to sell more books, get more exposure and increase his affiliate income.

“When it comes to promoting your book, BookBub.com is the Holy Grail.” – Steve Scott Steve and Barrie talk about BookBub, the massive platform that self-published authors can use to promote books. Steve shares his passion for BookBub and how he uses the platform to sell more books, get more exposure and increase his affiliate …

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ASP 71: Should You Be a Controversial Author?

“I am not afraid that the book will be controversial, I’m afraid it will not be controversial.” – Flannery O’Connor It’s important for authors to take a strong stance to build a strong and loyal audience. But topics like politics and religion elicit very strong reactions from people. Barrie and Steve talk about being a …

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ASP 70: Jesse Lakes on Creating Dynamic Book Links with Geniuslink

Steve and Barrie talk with Jesse Lakes from GeniusLinks and discuss how the tool can help authors.

What gets measured, gets managed. – Peter Drucker Steve and Barrie talk with Jesse Lakes from GeniusLinks and discuss how the tool can help authors determine what works for book-based businesses and sell more books. Questions Answered in this Episode: What is Genius Links and how can it help authors sell more books? What is …

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ASP 68: Ben Krueger on Why Authors Need to Podcast

Steve and Barrie talk with Ben Krueger, the Podcast Educator and founder of Cashflow Podcasting, about the importance of podcasting for authors and how it can help grow book-based businesses.

The medium of podcasting and the personal nature of it, the relationship you build with your listeners and the relationship they have with you – they could be just sitting there, chuckling and listening… there’s nothing like that. – Marc Maron Steve and Barrie talk with Ben Krueger, the Podcast Educator and founder of Cashflow …

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ASP 67: An Analysis of Amazon Prime Reading for Authors

Steve and Barrie talk about how the latest Amazon program for customers, Prime Reading, and what it means for self-published authors.

“The most important single thing is to focus obsessively on the customer. Our goal is to be earth’s most customer-centric company.” – Jeff Bezos, founder of Amazon Steve and Barrie talk about how the latest Amazon program for customers, Prime Reading, and what it means for self-published authors. Steve also shares his experience about being …

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ASP 83: Pen Names: Should You Use One?

ASP 83: Pen Names: Should You Use One?

“The decision to use a pen name was nothing more than a desire to compartmentalize my life.” – Ashwin Sanghi In this episode, Steve makes a “surprising” confession about his name. Steve and Barrie also discuss the pros and cons of using pen names and the factors you need to consider in choosing one. What …

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