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Category Archives for "Podcast"

ASP 82: Patrick King on Turning Your Books into a Course

“One of the most important areas we can develop as professionals is competence in accessing and sharing knowledge.” – Connie Malamed Patrick King is a self-published author, dating coach, and consultant. He recently launched a course based on his books. Patrick shares his experience with turning book content into an online course that sells in […]

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ASP 66: Lessons Learned from Launch of Declutter Your Mind

“Most of us wouldn’t cook an entree for the first time without following a recipe, and having a marketing plan for your book can make the difference between success and falling flat.” – Paula Krapf Steve and Barrie share the lessons they learned launching the third book in their Declutter Series, Declutter Your Mind. The […]

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ASP 65: How to Use a Podcast Tour to Promote Your Book

“All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” – Tom Peters of Fast Company In this episode Steve and Barrie discuss podcast tours and how […]

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ASP 81: What Are Your Self-Publishing Goals for 2017?

“Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success.” — Stephen A. Brennan Steve and Barrie discuss their self-publishing goals for 2017 and how other self-published authors can use SMART goal setting […]

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ASP 64: How Parkinson’s Law Can Skyrocket Your Author Productivity

Improved productivity means less human sweat, not more. — Henry Ford In this episode, Steve shares how he still maintain his productivity after being a father. Though he no longer has the benefit of having the whole day to work on his business because of his new responsibilities, he found that he’s getting more things […]

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ASP 63: How to Create a Book Funnel for EACH Title

“To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.” – Brian Halligan Continuing the discussion from the last podcast, Steve and Barrie talk about the importance of creating a book funnel for each title […]

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