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ASP 71: Should You Be a Controversial Author?

“I am not afraid that the book will be controversial, I’m afraid it will not be controversial.” – Flannery O’Connor It’s important for authors to take a strong stance to build a strong and loyal audience. But topics like politics and religion elicit very strong reactions from people. Barrie and Steve talk about being a […]

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ASP 70: Jesse Lakes on Creating Dynamic Book Links with Geniuslink

What gets measured, gets managed. – Peter Drucker Steve and Barrie talk with Jesse Lakes from GeniusLinks and discuss how the tool can help authors determine what works for book-based businesses and sell more books. Questions Answered in this Episode: What is Genius Links and how can it help authors sell more books? What is […]

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ASP 68: Ben Krueger on Why Authors Need to Podcast

The medium of podcasting and the personal nature of it, the relationship you build with your listeners and the relationship they have with you – they could be just sitting there, chuckling and listening… there’s nothing like that. – Marc Maron Steve and Barrie talk with Ben Krueger, the Podcast Educator and founder of Cashflow […]

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ASP 67: An Analysis of Amazon Prime Reading for Authors

“The most important single thing is to focus obsessively on the customer. Our goal is to be earth’s most customer-centric company.” – Jeff Bezos, founder of Amazon Steve and Barrie talk about how the latest Amazon program for customers, Prime Reading, and what it means for self-published authors. Steve also shares his experience about being […]

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ASP 82: Patrick King on Turning Your Books into a Course

“One of the most important areas we can develop as professionals is competence in accessing and sharing knowledge.” – Connie Malamed Patrick King is a self-published author, dating coach, and consultant. He recently launched a course based on his books. Patrick shares his experience with turning book content into an online course that sells in […]

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