ASP 62: A Strategy to Convert Readers into Email Subscribers

“A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.”

– Ramsay Leimenstoll

For the next few episodes, Steve and Barrie will be sharing their  current book marketing strategies and the new ones they’re testing. Today’s episode will focus on a strategy that Steve is building out for his next books.

“A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.” - Ramsay Leimenstoll

What You’ll Learn in this Episode:

  • Steve’s current email marketing strategies and how he plans to test new ones
  • Possible solutions (and corresponding risks) to the following challenges:
    • Using various lead magnets instead of just one
    • Figuring out a way to start conversations with new readers
    • Creating targeted campaigns
    • Converting readers to email subscribers
  • Lessons learned from Pat Flynn’s book, “Will It Fly”
  • How to manage the risk of putting multiple links within a book
  • Lessons learned from creating paid or free courses for readers
  • How to enhance the reader experience with bonus material

Important Links and Mentions:

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