ASP 13: Paid Ads for Books (How to Test Them in 2016)

Quote of the day:

“All life is an experiment. The more experiments you make, the better.” – Ralph Waldo Emerson

Barrie and Ron are still busy working on the Authority course, so, once again, Steve is hosting this episode solo. This will be a relatively short episode, because we want you to not only listen and learn, but to get out there and start implementing these strategies before the New Year. Today we will be talking about the value of paid book ads, and how you can test them in 2016.

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ASP 12: Two Types of Self Publishing Business Models

Quote of the day:

“In any business that grows big on one business model, transitions can throw everything in the air.”

– Bing Gordon

Since we are hard at work on our soon-to-be released self-publishing course, Barrie and Ron are sitting this episode out. Steve is solo-hosting this episode, and will discuss the fact that if you only rely on one business model, things can go awry quickly if/when that model changes.

This episode is actually from our forthcoming course, and will give you a teaser of what the course will be like. Barrie and Ron follow a different book model from the one I use, so I thought it would be great to compare the two.

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ASP 09: The 80/20 of Self-Publishing

Quote of the day

The few things that work fantastically well should be identified, cultivated, nurtured, and multiplied.

– Richard Koch

A lot has happened over the past few months. Steve is going to be a dad, and is excitedly looking forward to the birth of his child, while Barrie and Ron have been busy building a new course. But as always, the three have also been keeping up with their various projects and endeavors, and finding the most efficient and productive ways to operate. One of the strategies that they utilize is called the 80/20 principle.

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