ASP 44: How to Increase Engagement with Readers

“People don’t care how much you know until they know how much you care.”

― Theodore Roosevelt

Steve will be hosting a FREE but robust Authority Pub Webinar on May 3rd. If you’re confused on how to identify a book topic and make sure it will sell, you want to identify this webinar!

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ASP 43: How to Create Kick Ass Landing Pages

Quote of the Day:

“Landing pages are the new direct marketing, and everyone with a website is a direct marketer.”

– Seth Godin

As an author and entrepreneur, you’ll need to create landing pages for your readers and followers to take action on everything from downloading your lead magnet to buying your books and courses. A well-crafted landing page makes the difference in whether or not you’ll build your list, make a great income, and grow your business.

In this episode, Steve, Ron, and Barrie discuss the different kinds of landing pages, how you should use them, and how to build the kind of pages that compel people to take action.

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ASP 42: How to Build Incredible Book Buzz Using Facebook Live

Quote of the day:

“Facebook is so ubiquitous now that it’s like another manifestation of the Web itself.”

– Max Levchin

In this episode, Barrie and Ron talk about a new, cutting-edge way to engage with readers, fans, and followers using Facebook Live, a live streaming video feature on Facebook with the power to attract thousands of new followers. Learn how authors can take advantage of this service to build credibility, gain more subscribers, and sell more books.

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ASP 41: Top 10 Self-Publishing Lessons We’ve Learned Along the Way

Quote of the day: “

Success is not a matter of getting it right every time. Success comes from continuing to persist until you eventually get it right.”

– Author Unknown

Scott and Barrie follow up the previous list of Top 10 Screw-Ups with their Top 10 Self-Publishing Lessons and Best Practices. Learn some of the most valuable actions you can take to ensure you don’t waste your time or miss important writing and marketing strategies.

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10 Simple Steps To Writing A Book (We’ve Sold One Million Copies Using These Steps)

Whether you’re a professional, a blogger, a consultant, a homemaker, a retiree, or anything else — you can learn how to write a book.

Now before you think, “I can’t write a book. What would I write about? Who’d want to read a book I’ve written?” — please hear me out.

I never thought about writing a book either, but as of today, I’ve written more than 20 books over the last year 3 years. I’m not sharing this to brag, but just to let you know it can be done, even if you don’t think of yourself as a book writer.

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ASP 40: The 5-Minute Book Marketing Review

Quote of the day:

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

– Peter Drucker

Steve is by himself today, talking about the step-by-step process he uses to go through a book’s presentation and look for ways to improve it. He calls it the “5-Minute Book Review.”

The main takeaway here is to think like a potential reader. Figure out what will make or break their decision to buy your book, and then give them what they want.

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