ASP 44: How to Increase Engagement with Readers

“People don’t care how much you know until they know how much you care.”

― Theodore Roosevelt

Steve will be hosting a FREE but robust Authority Pub Webinar on May 3rd. If you’re confused on how to identify a book topic and make sure it will sell, you want to identify this webinar!

What does engagement mean?

The word engagement has become a sort of buzz word in the social media world–we hear it all the time.

Engagement is anything that your audiences do to interact with your brand online, whether it be through comments, shares, likes, checking in at your location, etc. This is how your fans engage with you.

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ASP 43: How to Create Kick Ass Landing Pages

Quote of the Day:

“Landing pages are the new direct marketing, and everyone with a website is a direct marketer.”

– Seth Godin

As an author and entrepreneur, you’ll need to create landing pages for your readers and followers to take action on everything from downloading your lead magnet to buying your books and courses. A well-crafted landing page makes the difference in whether or not you’ll build your list, make a great income, and grow your business.

In this episode, Steve, Ron, and Barrie discuss the different kinds of landing pages, how you should use them, and how to build the kind of pages that compel people to take action.

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How To Self-Publish A Book Without Overwhelm, Confusion, And Self-Doubt

There’s a statistic floating around the internet that 81% of Americans want to write a book, but only a small percentage actually do. I’m sure most Americans would like to exercise regularly, but according to the CDC, only 20.6 percent of people meet the total recommended amounts of exercise. Why do we neglect doing the … Read more

How To Write An Unforgettable Book Title That Screams “Buy Me!”


The old adage is to never judge a book by its cover.

If you’re an author, there couldn’t be a more useless piece of advice.

Not only do readers judge a book by its cover, but they pay particular attention to the title. Your book title can make or break the success of your book.

According to research  conducted by author, blogger, and speaker Michael Hyatt, consumers check out a book in the following order:

Title
Cover
Back Cover
Flaps
Table of Contents
First few paragraphs of the book’s content
Price

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This means the title is your first impression with potential readers, and it’s your first opportunity to make a mark.

A great title will catch a reader’s attention and draw them in. This makes it your most important marketing tool.

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ASP 42: How to Build Incredible Book Buzz Using Facebook Live

Quote of the day:

“Facebook is so ubiquitous now that it’s like another manifestation of the Web itself.”

– Max Levchin

In this episode, Barrie and Ron talk about a new, cutting-edge way to engage with readers, fans, and followers using Facebook Live, a live streaming video feature on Facebook with the power to attract thousands of new followers. Learn how authors can take advantage of this service to build credibility, gain more subscribers, and sell more books.

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ASP 41: Top 10 Self-Publishing Lessons We’ve Learned Along the Way

Quote of the day: “

Success is not a matter of getting it right every time. Success comes from continuing to persist until you eventually get it right.”

– Author Unknown

Scott and Barrie follow up the previous list of Top 10 Screw-Ups with their Top 10 Self-Publishing Lessons and Best Practices. Learn some of the most valuable actions you can take to ensure you don’t waste your time or miss important writing and marketing strategies.

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10 Simple Steps To Writing A Book (We’ve Sold One Million Copies Using These Steps)

10 steps to writing a book FI

Whether you’re a professional, a blogger, a consultant, a homemaker, a retiree, or anything else — you can learn how to write a book.

Now before you think, “I can’t write a book. What would I write about? Who’d want to read a book I’ve written?” — please hear me out.

I never thought about writing a book either, but as of today, I’ve written more than 20 books over the last year 3 years. I’m not sharing this to brag, but just to let you know it can be done, even if you don’t think of yourself as a book writer.

screenshot of books on Amazon writing a book

I had all sorts of limiting beliefs around writing a book, not the least of which was how I would get it published. But the publishing industry has changed dramatically in the last few years, and self-publishing your own book is becoming more the norm rather than the exception.

As more and more writers become indie authors, and as current self-published authors learn to adopt professional publishing practices, indie authors will capture an increased share of the market. But that’s not the only reason for you to write a book.

Being an author who writes books gives you loads of credibility, authority, and name recognition.

Writing a book related to your profession or expertise will make the book like a calling card for potential clients and a way to generate new business. Know how to write a book allows you to be viewed as an expert and someone who carries some clout in the industry.

If you have a blog related to a particular topic, writing your own books gives you another way to build your following and create an additional income stream.

Even if you’re writing a novel, having the title “published author” next to your name gives you a boost of confidence, broadens your skill set, and makes you a more interesting person.

Can you make any money writing books?

Yes, you can, if you know the skills and strategies involved, and if you’re disciplined and consistent in writing.

If the idea of writing a book intrigues you, then you can get started right away in telling your story, sharing your expertise, or teaching a skill.

Here are ten steps to writing a book:

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