Authority Self-Publishing Show https://authority.pub Sun, 08 Dec 2019 12:58:20 +0000 en-US hourly 1 https://wordpress.org/?v=5.3 https://authority.pub/wp-content/uploads/2016/01/cropped-pub_PrimaryLogo-50x50.png Authority Self-Publishing Show https://authority.pub 32 32 Confused about self-publishing or how to manage a book-based business? If so, ask Steve Scott any questions you have about Amazon, Kindle publishing or how to market your eBooks. He will dedicate an entire episode to answering your question and providing actionable advice. Authority Self-Publishing Show clean Authority Self-Publishing Show scottj65@yahoo.com scottj65@yahoo.com (Authority Self-Publishing Show) Authority Self-Publishing Show http://authority.pub/wp-content/uploads/2016/02/AP_PodcastLogo.png https://authority.pub ASP 80: Jyotsna Ramachandran on Outsourcing Parts of Self-Publishing Business https://authority.pub/jyotsna-ramachandran-outsourcing/ Mon, 19 Dec 2016 11:05:08 +0000 http://authority.pub/?p=1725 https://authority.pub/jyotsna-ramachandran-outsourcing/#disqus_thread https://authority.pub/jyotsna-ramachandran-outsourcing/feed/ 3 <p>Jyotsna Ramachandran is a stay at home mom of 2 kids and the founder of Happy Self Publishing. She started her online business journey by publishing books written by ghostwriters. This gave her the confidence to write her own book Job Escape Plan. Her claim to fame was when her book got featured in Inc.com as […]</p> <p>The post <a rel="nofollow" href="https://authority.pub/jyotsna-ramachandran-outsourcing/">ASP 80: Jyotsna Ramachandran on Outsourcing Parts of Self-Publishing Business</a> appeared first on <a rel="nofollow" href="https://authority.pub">Authority Self-Publishing</a>.</p>

Jyotsna Ramachandran is a stay at home mom of 2 kids and the founder of Happy Self Publishing. She started her online business journey by publishing books written by ghostwriters. This gave her the confidence to write her own book Job Escape Plan.

Her claim to fame was when her book got featured in Inc.com as one of the Top 10 start your own business books of 2015. She then started Happy Self Publishing to help authors produce professional self-published books through their array of services like cover design, writing, editing, formatting, audiobooks, etc. They have till date served over a 100 happy clients!

What You’ll Learn in this Episode:

  • Why Steve is a satisfied customer of Happy Self Publishing
  • Jyotsna’s self-publishing story and her books
  • The story behind Happy Self Publishing
  • Aspects of self-publishing can be outsourced and what are the things that should be outsourced
  • The reasonable publishing budget that an author must allocate
  • How to get the best out of your designer, editor and formatterHow to look for good cover designers
  • How to ensure that your self-published book doesn't look self-published
  • Pros and cons of outsourcing writing
  • How to maximize the quality of writingFuture plans for Happy Self Publishing

Important Links and Mentions:

3 Lists To Author Productivity

(adapted by Jyotsna Ramachandran from Chris Ducker)

Authors Shouldn't Do

  • Cover Design
  • Editing
  • Proofreading
  • Formatting
  • Website/ landing page design
  • Book Trailer
  • Social media creatives

Authors Can Do (but don't have to)

  • Writing (yes! you don't have to write if you can't)
  • Audiobook Narration
  • List on Amazon
  • Submit to promo sites/ FB groups
  • Category/ Keyword research
  • Run FB ads
  • Post on social media

Authors Should Do

  • Strategy for growth
  • Build author platform
  • Relationship with followers
  • Relationship with other authors & influencers
  • Give podcast interviews
  • Speak at events, online summits, do webinars
  • Publish more books
  • Develop new products like online courses

5 Point Checklist to Outsource Anything Like a Pro

1. Get Clarity on What Exactly you Want

2. Provide References to explain what you want

3. Check Quality of Work by

  • Reading Testimonials
  • Looking at Previous Work
  • Requesting a Sample

4. Test Communication Skills

5. Discuss Timeline & Payment Terms

Turn your idea into a bestselling book!

Download your free copy of The Bestseller Checklist at APChecklist.com. Learn the 46 steps we personally follow when self-publishing our bestsellers.

Looking for a supportive community of writers and authors?

Be an Authority and join the Authority Self-Publishing Facebook group.

Thanks for Listening to ASP!

We appreciate you taking the time to listen to the Authority Self-Publishing show. Did you enjoy this episode? If so, please do one (or all) of the following:

  1. Leave a comment on this page or ask a question if you need us to elaborate on the topic.
  2. Use the social media buttons to share this episode with your friends, family, and contacts.
  3. Go over to iTunes or Stitcher to leave a rating/review and to subscribe to the podcast.

We appreciate you taking the time to check out ASP! And we look forward to providing you with more content in the next episode!

Subscribe to the Authority Self-Publishing Show:

Authority Self-Publishing on iTunes

Authority Self-Publishing on Stitcher

The post ASP 80: Jyotsna Ramachandran on Outsourcing Parts of Self-Publishing Business appeared first on Authority Self-Publishing.

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Jyotsna Ramachandran is a stay at home mom of 2 kids and the founder of Happy Self Publishing. She started her online business journey by publishing books written by ghostwriters. This gave her the confidence to write her own book Job Escape Plan. Jyotsna Ramachandran is a stay at home mom of 2 kids and the founder of Happy Self Publishing. She started her online business journey by publishing books written by ghostwriters. This gave her the confidence to write her own book Job Escape Plan. Her claim to fame was when her book got featured in Inc.com as […] Authority Self-Publishing Show clean 36:56
ASP 79: 5 Lessons Learned from #1 Overall Paid Book on Amazon https://authority.pub/number-one-overall-paid-book/ Thu, 15 Dec 2016 11:05:36 +0000 http://authority.pub/?p=1726 https://authority.pub/number-one-overall-paid-book/#disqus_thread https://authority.pub/number-one-overall-paid-book/feed/ 2 <p>“The harder I work, the more luck I have.”  – Thomas Jefferson Barrie’s book sold 2,900 copies in a 12-hour span. How did it happen?  Amazon randomly sends out push notifications on IOS and Android phones to promote books.  You CAN’T plan for these things OR even apply. It just happens if they think your […]</p> <p>The post <a rel="nofollow" href="https://authority.pub/number-one-overall-paid-book/">ASP 79: 5 Lessons Learned from #1 Overall Paid Book on Amazon</a> appeared first on <a rel="nofollow" href="https://authority.pub">Authority Self-Publishing</a>.</p>

“The harder I work, the more luck I have.”

 – Thomas Jefferson

Barrie’s book sold 2,900 copies in a 12-hour span.

How did it happen?  Amazon randomly sends out push notifications on IOS and Android phones to promote books.  You CAN’T plan for these things OR even apply. It just happens if they think your book will sell.

"It seems the harder I work, the more luck I have." -Thomas Jefferson

Here are FIVE lessons to be learned from this event:

1. Take Many Shots

Barrie has been publishing for almost five years now.

“The more I do this, the more I realize that you can’t plan for when a book will take off.  You can do your best, but sometimes a book will start to sell well.”

  • Don’t write one book and expect it to take off.
  • Get as many assets into the marketplace as possible.
  • Sometimes a book will become a bestseller. Other times a book will be niche-specific, appealing ONLY to your audience. But they ALL help generate visibility on your catalog.

2. Have Your Properties in Place

Barrie was able to maximize this unforeseen event by having LOTS of properties in place:

  • Email List
  • Audiobook
  • Print book

Being prepared led to a few thousand sales of audio and print combined.  It’s important to have these because when you don’t want to scramble if something takes off.

STEVE: I now make it a point of ONLY publishing when I have a completed print book, audiobook, and FULL email funnel.  In fact, I’m basically sitting on a completed book for the next month (“Novice To Expert”) until all the extra components are completed.

3. Launch with a Bang!

Popularity attracts more popularity.  Agents scour the bestseller lists, looking to strike deals or for possible translations. The key to generating any interest on a book is a great launch.

Check out the following episodes to learn about how to plan for a great book launch:

4. Keep Marketing Your Book

Don’t assume the book launch is enough.  If you see a book is gaining traction, then continue to promote it.

AFTER the launch, Barrie:

Solicited reviews from Amazon reviewers, using Debbie Drum’s review software.

Run Amazon Marketing Ads

You want to keep promoting your book because you NEVER know when the right person comes across your content. Put yourself in a position to make it happen by continuously pushing your content.

5. Network and Make Connections

Relationships TRULY do matter. Help others without asking anything in return. Make it a habit of connecting with one person each day.

Final Thoughts on Lessons:

You’ll never know when something will “strike gold.” But if you practice these fundamentals, you’ll increase the likelihood of it happening.

Important Links and Mentions:

Turn your idea into a bestselling book!

Download your free copy of The Bestseller Checklist at APChecklist.com. Learn the 46 steps we personally follow when self-publishing our bestsellers.

Looking for a supportive community of writers and authors?

Be an Authority and join the Authority Self-Publishing Facebook group.

Thanks for Listening to ASP!

We appreciate you taking the time to listen to the Authority Self-Publishing show.

Did you enjoy this episode?

If so, please do one (or all) of the following:

  1. Leave a comment on this page or ask a question if you need us to elaborate on the topic.
  2. Use the social media buttons to share this episode with your friends, family, and contacts.
  3. Go over to iTunes or Stitcher to leave a rating/review and to subscribe to the podcast.

We appreciate you taking the time to check out ASP! And we look forward to providing you with more content in the next episode!

Subscribe to the Authority Self-Publishing Show:

Authority Self-Publishing on iTunes

Authority Self-Publishing on Stitcher

The post ASP 79: 5 Lessons Learned from #1 Overall Paid Book on Amazon appeared first on Authority Self-Publishing.

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“The harder I work, the more luck I have.”  – Thomas Jefferson Barrie’s book sold 2,900 copies in a 12-hour span. How did it happen?  Amazon randomly sends out push notifications on IOS and Android phones to promote books. “The harder I work, the more luck I have.”  – Thomas Jefferson Barrie’s book sold 2,900 copies in a 12-hour span. How did it happen?  Amazon randomly sends out push notifications on IOS and Android phones to promote books.  You CAN’T plan for these things OR even apply. It just happens if they think your […] Authority Self-Publishing Show clean 29:01
ASP 78: Debbie Drum on Automating Your Book Reviews https://authority.pub/debbie-drum-book-reviews/ Mon, 12 Dec 2016 11:05:42 +0000 http://authority.pub/?p=1730 https://authority.pub/debbie-drum-book-reviews/#disqus_thread https://authority.pub/debbie-drum-book-reviews/feed/ 1 <p>“A bad review is like baking a cake with all the best ingredients and having someone sit on it.” – Danielle Steele Debbie has been publishing books and digital products since 2010. She makes a full-time income from home by creating and marketing awesome content online. Debbie loves helping authors marketers get more exposure for […]</p> <p>The post <a rel="nofollow" href="https://authority.pub/debbie-drum-book-reviews/">ASP 78: Debbie Drum on Automating Your Book Reviews</a> appeared first on <a rel="nofollow" href="https://authority.pub">Authority Self-Publishing</a>.</p>

“A bad review is like baking a cake with all the best ingredients and having someone sit on it.”

– Danielle Steele

Debbie has been publishing books and digital products since 2010. She makes a full-time income from home by creating and marketing awesome content online. Debbie loves helping authors marketers get more exposure for their business. She is also a productivity junkie!

Today, she talks with Steve and Barrie about Book Review Targeter and how it helps authors find reviewers easier and faster.

“A bad review is like baking a cake with all the best ingredients and having someone sit on it.” - Danielle Steele

What You’ll Learn in this Episode:

  • Debbie’s background and how she got into self-publishing
  • Why reviews are important and how they impact book sales
  • How Amazon is dealing with fake reviews
  • How to deal with negative reviews
  • The quick and effective way of getting good, but honest reviews for your books
  • How to reach out to potential reviewers
  • How the software Debbie developed makes the process of contacting potential reviewers easier

Important Links and Mentions:

Turn your idea into a bestselling book!

Download your free copy of The Bestseller Checklist at APChecklist.com. Learn the 46 steps we personally follow when self-publishing our bestsellers.

Looking for a supportive community of writers and authors?

Be an Authority and join the Authority Self-Publishing Facebook group.

Thanks for Listening to ASP!

We appreciate you taking the time to listen to the Authority Self-Publishing show.

Did you enjoy this episode?

If so, please do one (or all) of the following:

  1. Leave a comment on this page or ask a question if you need us to elaborate on the topic.
  2. Use the social media buttons to share this episode with your friends, family, and contacts.
  3. Go over to iTunes or Stitcher to leave a rating/review and to subscribe to the podcast.

We appreciate you taking the time to check out ASP! And we look forward to providing you with more content in the next episode!

Subscribe to the Authority Self-Publishing Show:

Authority Self-Publishing on iTunes

Authority Self-Publishing on Stitcher

The post ASP 78: Debbie Drum on Automating Your Book Reviews appeared first on Authority Self-Publishing.

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“A bad review is like baking a cake with all the best ingredients and having someone sit on it.” – Danielle Steele Debbie has been publishing books and digital products since 2010. She makes a full-time income from home by creating and marketing awesom... “A bad review is like baking a cake with all the best ingredients and having someone sit on it.” – Danielle Steele Debbie has been publishing books and digital products since 2010. She makes a full-time income from home by creating and marketing awesome content online. Debbie loves helping authors marketers get more exposure for […] Authority Self-Publishing Show clean 36:34
ASP 77: Matthew Turner on How to Run a Free Paperback Campaign https://authority.pub/free-paperback-campaign/ Thu, 08 Dec 2016 11:05:35 +0000 http://authority.pub/?p=1718 https://authority.pub/free-paperback-campaign/#disqus_thread https://authority.pub/free-paperback-campaign/feed/ 0 <p>“For it is in giving that we receive.” – St. Francis of Assisi Steve interviews Matthew Turner, an author and storyteller who works with entrepreneurs, founders and creative thinkers build thriving businesses that light a fire within them. After interviewing 163 authority figures, Matthew’s unearthed how successful people overcome failure and adversity, not only ensuring […]</p> <p>The post <a rel="nofollow" href="https://authority.pub/free-paperback-campaign/">ASP 77: Matthew Turner on How to Run a Free Paperback Campaign</a> appeared first on <a rel="nofollow" href="https://authority.pub">Authority Self-Publishing</a>.</p>

“For it is in giving that we receive.”

– St. Francis of Assisi

Steve interviews Matthew Turner, an author and storyteller who works with entrepreneurs, founders and creative thinkers build thriving businesses that light a fire within them.

After interviewing 163 authority figures, Matthew’s unearthed how successful people overcome failure and adversity, not only ensuring they don’t ruin their livelihood but form the basis of their greatest idea yet.

“For it is in giving that we receive.” - St. Francis of Assisi

What You’ll Learn in this Episode:

  • How Matthew shares his stories and the work he does with Turndog
  • Matthew’s fiction and nonfiction books
  • All about free paperback campaigns and how it can help self-published authors
    • The purpose of a free paperback campaign
    • Having affiliate partners involved in the give-away
    • Shipping process and costs: challenges and lessons learned
    • Promotion of free books
    • The overall cost of a free paperback campaign

Important Links and Mentions:

Free Paperback Campaign

Turn your idea into a bestselling book!

Download your free copy of The Bestseller Checklist at APChecklist.com. Learn the 46 steps we personally follow when self-publishing our bestsellers.

Looking for a supportive community of writers and authors?

Be an Authority and join the Authority Self-Publishing Facebook group.

Thanks for Listening to ASP!

We appreciate you taking the time to listen to the Authority Self-Publishing show.

Did you enjoy this episode?

If so, please do one (or all) of the following:

  1. Leave a comment on this page or ask a question if you need us to elaborate on the topic.
  2. Use the social media buttons to share this episode with your friends, family, and contacts.
  3. Go over to iTunes or Stitcher to leave a rating/review and to subscribe to the podcast.

We appreciate you taking the time to check out ASP! And we look forward to providing you with more content in the next episode!

Subscribe to the Authority Self-Publishing Show:

Authority Self-Publishing on iTunes

Authority Self-Publishing on Stitcher

The post ASP 77: Matthew Turner on How to Run a Free Paperback Campaign appeared first on Authority Self-Publishing.

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“For it is in giving that we receive.” – St. Francis of Assisi Steve interviews Matthew Turner, an author and storyteller who works with entrepreneurs, founders and creative thinkers build thriving businesses that light a fire within them. “For it is in giving that we receive.” – St. Francis of Assisi Steve interviews Matthew Turner, an author and storyteller who works with entrepreneurs, founders and creative thinkers build thriving businesses that light a fire within them. After interviewing 163 authority figures, Matthew’s unearthed how successful people overcome failure and adversity, not only ensuring […] Authority Self-Publishing Show clean 51:29
ASP 76: How to Use Facebook Groups to Build Raving Fans and Readers https://authority.pub/facebook-groups/ Mon, 05 Dec 2016 11:05:48 +0000 http://authority.pub/?p=1710 https://authority.pub/facebook-groups/#disqus_thread https://authority.pub/facebook-groups/feed/ 0 <p>“Since you cannot do good to all, you are to pay special attention to those who, by the accidents of time, or place, or circumstances, are brought into closer connection with you.”  – St. Augustine Learn how to start and grow an engaged Facebook group with Steve and Barrie as they discuss the different ways […]</p> <p>The post <a rel="nofollow" href="https://authority.pub/facebook-groups/">ASP 76: How to Use Facebook Groups to Build Raving Fans and Readers</a> appeared first on <a rel="nofollow" href="https://authority.pub">Authority Self-Publishing</a>.</p>

“Since you cannot do good to all, you are to pay special attention to those who, by the accidents of time, or place, or circumstances, are brought into closer connection with you.”

 – St. Augustine

Learn how to start and grow an engaged Facebook group with Steve and Barrie as they discuss the different ways a Facebook group can help self-published authors.

“Since you cannot do good to all, you are to pay special attention to those who, by the accidents of time, or place, or circumstances, are brought into closer connection with you.” - St. Augustine

Questions Answered in this Episode

  • What exactly is a Facebook group?
  • How do you create a Facebook group?
  • What are the different privacy option settings for a Facebook group?
  • What are the pros and cons of each type of group?
  • Why should authors consider having a Facebook group?
  • How should you manage your Facebook group?
  • What should you do if the group grows really large?
  • How should you choose the name of your Facebook group?
  • How many Facebook groups should you have?

Important Links and Mentions:

Looking for a supportive community of writers and authors?

Be an Authority and join the Authority Self-Publishing Facebook group.

Thanks for Listening to ASP!

We appreciate you taking the time to listen to the Authority Self-Publishing show.

Did you enjoy this episode?

If so, please do one (or all) of the following:

  1. Leave a comment on this page or ask a question if you need us to elaborate on the topic.
  2. Use the social media buttons to share this episode with your friends, family, and contacts.
  3. Go over to iTunes or Stitcher to leave a rating/review and to subscribe to the podcast.

We appreciate you taking the time to check out ASP! And we look forward to providing you with more content in the next episode!

Subscribe to the Authority Self-Publishing Show:

Authority Self-Publishing on iTunes

Authority Self-Publishing on Stitcher

The post ASP 76: How to Use Facebook Groups to Build Raving Fans and Readers appeared first on Authority Self-Publishing.

]]>
“Since you cannot do good to all, you are to pay special attention to those who, by the accidents of time, or place, or circumstances, are brought into closer connection with you.”  – St. Augustine Learn how to start and grow an engaged Facebook group ... “Since you cannot do good to all, you are to pay special attention to those who, by the accidents of time, or place, or circumstances, are brought into closer connection with you.”  – St. Augustine Learn how to start and grow an engaged Facebook group with Steve and Barrie as they discuss the different ways […] Authority Self-Publishing Show clean 28:53
ASP 75: A Beginner’s Guide to Co-Authoring a Book https://authority.pub/coauthoring-books/ Thu, 01 Dec 2016 11:05:34 +0000 http://authority.pub/?p=1697 https://authority.pub/coauthoring-books/#disqus_thread https://authority.pub/coauthoring-books/feed/ 0 <p>“I don’t know about you, but I’m wired for networking and co-laboring. I love team-work and prefer joint projects over flying solo.” – Frank Viola Steve and Barrie talk about co-authoring and how it works. Most authors spend a lot of time writing by themselves. Co-authoring is a great way to share the workload and […]</p> <p>The post <a rel="nofollow" href="https://authority.pub/coauthoring-books/">ASP 75: A Beginner’s Guide to Co-Authoring a Book</a> appeared first on <a rel="nofollow" href="https://authority.pub">Authority Self-Publishing</a>.</p>

“I don’t know about you, but I’m wired for networking and co-laboring. I love team-work and prefer joint projects over flying solo.”

– Frank Viola

Steve and Barrie talk about co-authoring and how it works. Most authors spend a lot of time writing by themselves. Co-authoring is a great way to share the workload and make the entire publishing process faster, especially for independent authors.

“I don’t know about you, but I’m wired for networking and co-laboring. I love team-work and prefer joint projects over flying solo.” - Frank Viola

What You’ll Learn in this Episode:

  • Steve and Barrie’s experience with co-authoring books, including their writing and editing process and books planned for 2017
  • The benefits and downsides of co-authoring
  • Steps to take to ensure co-authorship success
  • How to handle copyright and book income and other formal agreements
  • How to decide whose name appears first on the cover

Important Links and Mentions:

Books Steve and Barrie co-authored:

Books Steve and Rebecca Livermore co-authored:

Turn your idea into a bestselling book!

Download your free copy of The Bestseller Checklist at APChecklist.com. Learn the 46 steps we personally follow when self-publishing our bestsellers.

Looking for a supportive community of writers and authors?

Be an Authority and join the Authority Self-Publishing Facebook group.

Thanks for Listening to ASP!

We appreciate you taking the time to listen to the Authority Self-Publishing show.

Did you enjoy this episode?

If so, please do one (or all) of the following:

  1. Leave a comment on this page or ask a question if you need us to elaborate on the topic.
  2. Use the social media buttons to share this episode with your friends, family, and contacts.
  3. Go over to iTunes or Stitcher to leave a rating/review and to subscribe to the podcast.

We appreciate you taking the time to check out ASP! And we look forward to providing you with more content in the next episode!

Subscribe to the Authority Self-Publishing Show:

Authority Self-Publishing on iTunes

Authority Self-Publishing on Stitcher

The post ASP 75: A Beginner’s Guide to Co-Authoring a Book appeared first on Authority Self-Publishing.

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“I don’t know about you, but I’m wired for networking and co-laboring. I love team-work and prefer joint projects over flying solo.” – Frank Viola Steve and Barrie talk about co-authoring and how it works. Most authors spend a lot of time writing by th... “I don’t know about you, but I’m wired for networking and co-laboring. I love team-work and prefer joint projects over flying solo.” – Frank Viola Steve and Barrie talk about co-authoring and how it works. Most authors spend a lot of time writing by themselves. Co-authoring is a great way to share the workload and […] Authority Self-Publishing Show clean 34:16
ASP 74: Does Size Matter? How to Find the Right Length for Your Book https://authority.pub/right-book-length/ Mon, 28 Nov 2016 11:05:42 +0000 http://authority.pub/?p=1707 https://authority.pub/right-book-length/#disqus_thread https://authority.pub/right-book-length/feed/ 0 <p>“Good things come in small packages.”  – Proverbs In this episode, Steve and Barrie answer a popular question among self-published authors: What the “right” book length? Steve reveals his word count sweet spot and how tracking book sales helps him determine what book length to aim for. What You’ll Learn in this Episode: How to […]</p> <p>The post <a rel="nofollow" href="https://authority.pub/right-book-length/">ASP 74: Does Size Matter? How to Find the Right Length for Your Book</a> appeared first on <a rel="nofollow" href="https://authority.pub">Authority Self-Publishing</a>.</p>

“Good things come in small packages.”

 – Proverbs

In this episode, Steve and Barrie answer a popular question among self-published authors: What the “right” book length? Steve reveals his word count sweet spot and how tracking book sales helps him determine what book length to aim for.

“Good things come in small packages.” – Proverbs

What You’ll Learn in this Episode:

  • How to keep track of your book sales and what patterns to look for
  • What to track:
    • Earnings PER book PER month
    • Total revenue per book
    • Total revenue per month
    • % of total earnings per book
    • Word count per book
  • Patterns to look for:
    • Average breakeven price per book
    • “Type” of book resonates with my audience
    • The impact of book length on sales
  • Steve’s “sweet spot” when it comes to the length of your books
  • The relationship between the length of the book and earnings
  • The 3 instances when book size (length) really matters
  1. Super short books (like under 10K words) might make people think it doesn’t provide much value.
  2. Book Bub Featured Deal. BookBub prefers longer books, at least 100 pages on Kindle.  This means it NEEDS to be at least 25,000 to 30,000 words.
  3. Longer books cost more money to edit, format and turn into an audiobook.

Big Lesson

  • You want to hit a minimum word count, but at a certain point, a longer book does NOT equate to more sales.
    • A book should be as long as it takes to teach a concept.
    • Aim for at least 15,000 to 20,000 words, but anything beyond that is up to you.

Important Links and Mentions:

The Authority Pub Academy is NOW OPEN!

Learn the authority self-publishing strategies Steve and Barrie use to earn a six-figure income each year from books sales alone: REGISTER HERE

Turn your idea into a bestselling book!

Download your free copy of The Bestseller Checklist at APChecklist.com. Learn the 46 steps we personally follow when self-publishing our bestsellers.

Looking for a supportive community of writers and authors?

Looking for a supportive community of writers and authors?

Be an Authority and join the Authority Self-Publishing Facebook group.

Thanks for Listening to ASP!

We appreciate you taking the time to listen to the Authority Self-Publishing show.

Did you enjoy this episode?

If so, please do one (or all) of the following:

  1. Leave a comment on this page or ask a question if you need us to elaborate on the topic.
  2. Use the social media buttons to share this episode with your friends, family, and contacts.
  3. Go over to iTunes or Stitcher to leave a rating/review and to subscribe to the podcast.

We appreciate you taking the time to check out ASP! And we look forward to providing you with more content in the next episode!

Subscribe to the Authority Self-Publishing Show:

Authority Self-Publishing on iTunes

Authority Self-Publishing on Stitcher

The post ASP 74: Does Size Matter? How to Find the Right Length for Your Book appeared first on Authority Self-Publishing.

]]>
“Good things come in small packages.”  – Proverbs In this episode, Steve and Barrie answer a popular question among self-published authors: What the “right” book length? Steve reveals his word count sweet spot and how tracking book sales helps him dete... “Good things come in small packages.”  – Proverbs In this episode, Steve and Barrie answer a popular question among self-published authors: What the “right” book length? Steve reveals his word count sweet spot and how tracking book sales helps him determine what book length to aim for. What You’ll Learn in this Episode: How to […] Authority Self-Publishing Show clean 21:23
ASP 73: How to Create Profitable BookBub Ads https://authority.pub/bookbub-ads/ Mon, 21 Nov 2016 11:05:46 +0000 http://authority.pub/?p=1694 https://authority.pub/bookbub-ads/#disqus_thread https://authority.pub/bookbub-ads/feed/ 2 <p>“When it comes to promoting your book, BookBub.com is the Holy Grail.” – Steve Scott Steve and Barrie talk about BookBub, the massive platform that self-published authors can use to promote books. Steve shares his passion for BookBub and how he uses the platform to sell more books, get more exposure and increase his affiliate […]</p> <p>The post <a rel="nofollow" href="https://authority.pub/bookbub-ads/">ASP 73: How to Create Profitable BookBub Ads</a> appeared first on <a rel="nofollow" href="https://authority.pub">Authority Self-Publishing</a>.</p>

“When it comes to promoting your book, BookBub.com is the Holy Grail.”

– Steve Scott

Steve and Barrie talk about BookBub, the massive platform that self-published authors can use to promote books. Steve shares his passion for BookBub and how he uses the platform to sell more books, get more exposure and increase his affiliate income.

“When it comes to promoting your book, BookBub.com is the Holy Grail.” - Steve Scott

What You’ll Learn in this Episode:

  • The two types of BookBub ads
  • How BookBub’s Ads program work
  • The six benefits of BookBub ads for self-published authors
    1. Direct ROI
    2. Amazon Affiliate Income
    3. Exposure to an audience
    4. Increase followers on BookBub
    5. “Maintain” a book launch
    6. Promote on different platforms and get exposure if you’re trying to build on these sites
  • The step-by-step guide to creating a BookBub campaign
  • How to scale your BookBub ads

Important Links and Mentions:

The post ASP 73: How to Create Profitable BookBub Ads appeared first on Authority Self-Publishing.

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“When it comes to promoting your book, BookBub.com is the Holy Grail.” – Steve Scott Steve and Barrie talk about BookBub, the massive platform that self-published authors can use to promote books. Steve shares his passion for BookBub and how he uses th... “When it comes to promoting your book, BookBub.com is the Holy Grail.” – Steve Scott Steve and Barrie talk about BookBub, the massive platform that self-published authors can use to promote books. Steve shares his passion for BookBub and how he uses the platform to sell more books, get more exposure and increase his affiliate […] Authority Self-Publishing Show clean 25:41
ASP 72: Damon Courtney on Book Funnel and Advance Review Copies https://authority.pub/damon-courtney/ Thu, 17 Nov 2016 11:05:01 +0000 http://authority.pub/?p=1675 https://authority.pub/damon-courtney/#disqus_thread https://authority.pub/damon-courtney/feed/ 0 <p>“It’s a dangerous thing, putting your thoughts out there. You step into the river of words, and if you don’t keep your feet, there is no telling where you might be swept off to.” – J.R.R. Tolkien Damon Courtney is a self-published fantasy author. He is the creator of BookFunnel, a great tool that helps […]</p> <p>The post <a rel="nofollow" href="https://authority.pub/damon-courtney/">ASP 72: Damon Courtney on Book Funnel and Advance Review Copies</a> appeared first on <a rel="nofollow" href="https://authority.pub">Authority Self-Publishing</a>.</p>

“It’s a dangerous thing, putting your thoughts out there. You step into the river of words, and if you don’t keep your feet, there is no telling where you might be swept off to.”

– J.R.R. Tolkien

Damon Courtney is a self-published fantasy author. He is the creator of BookFunnel, a great tool that helps authors improve the deliverability of books.

Damon came up with the idea for BookFunnel after realizing how convoluted the process of making your book free is on various platforms.

"It’s a dangerous thing, putting your thoughts out there. You step into the river of words, and if you don’t keep your feet, there is no telling where you might be swept off to.”- JRR Tolkien

What You’ll Learn in this Episode:

  • Damon’s self-publishing background
  • What BookFunnel is and how it helps authors reach more readers and grow email lists
  • How BookFunnel makes it easier for your readers to get free ebooks
  • Review copies and why you need to send them
  • The different features of BookFunnel and how you can use them to learn more about your audience, sell more books and make better business decisions
  • BookFunnel pricing and what plan works for you
  • Future plans for BookFunnel

Important Links and Mentions:

Did you enjoy this episode?

If so, please do one (or all) of the following:

  1. Leave a comment on this page or ask a question if you need us to elaborate on the topic.
  2. Use the social media buttons to share this episode with your friends, family, and contacts.
  3. Go over to iTunes or Stitcher to leave a rating/review and to subscribe to the podcast.

We appreciate you taking the time to check out ASP! And we look forward to providing you with more content in the next episode!

Subscribe to the Authority Self-Publishing Show:

Authority Self-Publishing on iTunes

Authority Self-Publishing on Stitcher

The post ASP 72: Damon Courtney on Book Funnel and Advance Review Copies appeared first on Authority Self-Publishing.

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“It’s a dangerous thing, putting your thoughts out there. You step into the river of words, and if you don’t keep your feet, there is no telling where you might be swept off to.” – J.R.R. Tolkien Damon Courtney is a self-published fantasy author. “It’s a dangerous thing, putting your thoughts out there. You step into the river of words, and if you don’t keep your feet, there is no telling where you might be swept off to.” – J.R.R. Tolkien Damon Courtney is a self-published fantasy author. He is the creator of BookFunnel, a great tool that helps […] Authority Self-Publishing Show clean 44:14
ASP 71: Should You Be a Controversial Author? https://authority.pub/controversial-author/ Mon, 14 Nov 2016 11:00:06 +0000 http://authority.pub/?p=1688 https://authority.pub/controversial-author/#disqus_thread https://authority.pub/controversial-author/feed/ 2 <p>“I am not afraid that the book will be controversial, I’m afraid it will not be controversial.” – Flannery O’Connor It’s important for authors to take a strong stance to build a strong and loyal audience. But topics like politics and religion elicit very strong reactions from people. Barrie and Steve talk about being a […]</p> <p>The post <a rel="nofollow" href="https://authority.pub/controversial-author/">ASP 71: Should You Be a Controversial Author?</a> appeared first on <a rel="nofollow" href="https://authority.pub">Authority Self-Publishing</a>.</p>

“I am not afraid that the book will be controversial, I’m afraid it will not be controversial.”

– Flannery O’Connor

It’s important for authors to take a strong stance to build a strong and loyal audience. But topics like politics and religion elicit very strong reactions from people. Barrie and Steve talk about being a controversial author and how to maintain your authenticity when controversial topics come up.

“I am not afraid that the book will be controversial, I'm afraid it will not be controversial.” - Flannery O'Connor

What You’ll Learn in this Episode:

  • Steve’s recent experience posting some controversial remarks on Facebook and lessons learned
  • The impact of sharing your feelings on controversial topics to social media on your author business
  • How to maintain your authenticity when you censor yourself
  • What you can learn from authors who write and talk about controversial topics and do so successfully
  • How your niche or topic can help determine what you should avoid talking about
  • The difference between being controversial and being offensive
  • Barrie’s rule of thumb when it comes to posting about controversial topics on social media

Important Links and Mentions

Turn your idea into a bestselling book!

Download your free copy of The Bestseller Checklist at APChecklist.com. Learn the 46 steps we personally follow when self-publishing our bestsellers.

Looking for a supportive community of writers and authors?

Be an Authority and join the Authority Self-Publishing Facebook group.

Thanks for Listening to ASP!

We appreciate you taking the time to listen to the Authority Self-Publishing show.

Did you enjoy this episode?

If so, please do one (or all) of the following:

  1. Leave a comment on this page or ask a question if you need us to elaborate on the topic.
  2. Use the social media buttons to share this episode with your friends, family, and contacts.
  3. Go over to iTunes or Stitcher to leave a rating/review and to subscribe to the podcast.

We appreciate you taking the time to check out ASP! And we look forward to providing you with more content in the next episode!

Subscribe to the Authority Self-Publishing Show:

Authority Self-Publishing on iTunes

Authority Self-Publishing on Stitcher

The post ASP 71: Should You Be a Controversial Author? appeared first on Authority Self-Publishing.

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“I am not afraid that the book will be controversial, I’m afraid it will not be controversial.” – Flannery O’Connor It’s important for authors to take a strong stance to build a strong and loyal audience. But topics like politics and religion elicit ve... “I am not afraid that the book will be controversial, I’m afraid it will not be controversial.” – Flannery O’Connor It’s important for authors to take a strong stance to build a strong and loyal audience. But topics like politics and religion elicit very strong reactions from people. Barrie and Steve talk about being a […] Authority Self-Publishing Show clean 22:23