Self-Publishing Resources

Resources

Welcome to the Resources section of the Authority Self-Publishing show. This page is intended to be your one-stop shop for everything you’ll need to build and grow your book business.

My goal is to only include items I know will help the average self-published author (so there are no recommendations for scammy “Kindle Gold Rush” products).

We’re constantly adding to this section whenever we learn of new products, so be sure to bookmark this page.

Full disclosure: Please note that many of the following links are affiliate links. This means if you purchase a product through one of these links, we will receive financial compensation. That said, buying from one of these links won’t cost you anything extra. Just know that we have personally used each product, and we only recommend the ones that are an important part of running a successful self-publishing business.

Author Platform Building Tools

Much of your success as a self-publisher will come from building up an author platform, which is a way to connect and stay in contact with your readers (and potential customers).

You can build a platform in a variety of ways: blogging, podcasting, publishing YouTube videos, posting on social media and marketing via email. Our suggestion is to start with one (or two) of these strategies, then go from there. Specifically, we recommend starting with a blog, an email list and a social media account. Here are the tools to help you do that:

BlueHost: Many of our sites are powered by BlueHost. Over the years, we’ve tried a number of hosting providers. Most are pretty good, but we recently switched over to BlueHost because it offers a few extras you don’t get with other hosting companies.

For $3.95 a month, you’ll get hosting for an unlimited number of domains, unlimited hosting space, a free domain name and a simple-to-use WordPress installation tool.

Aweber: Imagine tapping into a pool of fans who eagerly anticipate your next book. That’s what you get when you have an engaged email list. There are hundreds of options when it comes to list building, but our advice is to go with Aweber.

Steve has been an Aweber customer since 2006, and they’ve always provided top-notch service. With Aweber, you can build a database of readers, follow up with them via strategic emails, find out if your emails are actually being delivered and create segmented lists from specific reader profiles. To get started, check out Aweber’s $1 trial for the first month.

2 Ways to Grow Your Self-Publishing Business

Early on, a big mistake Steve made the mistake of focusing too much on Kindle books. Instead, he should have looked for additional ways to grow his revenue. It wasn’t until he talked to Matt & Rob of Archangel Ink that my whole perspective changed. Now I use three income models to increase my self-publishing revenue:

#1. Audible: More than 15% of Steve and Barrie’s revenue comes from audio versions of my books. The best part? I outsource most of the process. When I complete a book, I’ll send it off to Matt/Rob and their team of narrators. A few weeks later, I get back an audio file that my virtual assistant submits directly to ACX.com. A week after that, I have an audiobook live on Audible.

You have a few options with an audiobook: You can narrate it yourself; you can use ACX.com to do a royalty split with a narrator, or you can pay up front for the narration and keep all the royalties. Honestly, I think you should pick the last option. A great way to get started is with their audiobook services: http://www.GetBookHelp.com

#2. Kindle Direct Printing: The print versions of our books don’t generate a solid income. In fact, they usually account for more than 20% of our income each month.