ASP 38: David Nihill on Testing Book Ideas with Udemy and Going Traditional with His Self-Publishing

Quote of the Day:

“From there to here, from here to there, funny things are everywhere!”

– Dr. Seuss

In this episode, David talks about how he tested his book on the Udemy platform first, how it became a bestseller, and his decision to leverage this success with a traditional publishing deal.

Read MoreASP 38: David Nihill on Testing Book Ideas with Udemy and Going Traditional with His Self-Publishing

6 Eye-Opening Reasons Authors Need A Blog


Are you hoping to build a business around your books?

Or are you already an “authorpreneur” looking to grow your business?

If you want to scale up your business, then yesterday was not too late to start a blog. If you haven’t started a blog, you’re definitely leaving money and opportunity on the table.

It used to be you could publish your books on Amazon and wait for their giant marketing machine to do the work for you. But now — not so much. Amazon has tightened the screws on self-published authors to ensure quality, and there is simply a lot more competition vying for readers’ attention.

As an author, if you want to sell books, you need to build your own base of loyal fans who want to read what you have to say. Give away a lot of great content first so your followers get to know and trust you, and then they become more willing to spend money on your content.

Successful online businesses operate in a social media driven environment which demands interaction and engagement. A blog is just the place to offer your readers exactly what they want — useful information presented in an authentic, engaging way, that improves their lives and builds your credibility and ultimately your bottom line.

You give them tons of quality content, and they can interact with you directly through comments and questions right on your blog. And this translates into happier customers and more sales — of your books, as well as any other related products you create.

A study by Bain and Company reveals that “customers who engage with companies over social media spend 20% to 40% more money with those companies than other customers.” Says Wendy Lea, CEO of Get Satisfaction (a social business consultancy), “Now, your bottom line is riding on your ability to deliver excellent service while you are meaningfully engaging customers.”

If you need more convincing, here are 6 reasons all self-published authors need to start a blog:

Read More6 Eye-Opening Reasons Authors Need A Blog

ASP 22: WordPress 101 for Authors (and Plugins We Love)

Quote of the Day:

“WordPress is a part of who I am. Like eating, breathing, and music, I can’t not work on WordPress.”

– Matthew Mullenweg

One of the biggest platform tools for building a website is WordPress.

Read MoreASP 22: WordPress 101 for Authors (and Plugins We Love)