Connotation Vs. Denotation: Understanding the Differences + Examples

As you craft stories and prose, being mindful of connotation versus denotation can profoundly impact your writing. 

While denotation refers to the explicit or dictionary definition of a word, connotation involves more subtle cultural and emotional associations. 

As an author, considering how your word choices resonate with readers as much as their literal meanings can enhance your descriptive power and ability to make ideas relatable. 

Learning this distinction gives you additional tools for precision in language.

What Is Connotation?

Connotation refers to the cultural, emotional, and social associations that a word evokes beyond its literal definition.

For instance, while “childlike” and “childish” technically denote similar youthful qualities, “childlike” has a more positive connotation, implying innocence, whereas “childish” often connotes immaturity. 

Connotations develop contextually through history, art, politics, and collective human experience.

As writers, being aware of the subtleties in connotative meanings allows for more purposeful and effective use of language.

Different word choices with similar denotations can craft vastly different tones.

What Is An Example of Connotation?

Connotation refers to a word’s emotional or cultural associations, as opposed to its strictly dictionary-based definition. For instance, consider these connotative distinctions:

Homey vs. Shabby: While technically synonymous in denoting a simple, worn dwelling, “homey” evokes coziness, while “shabby” connotes poverty.  

Perspire vs. Sweat: Both words denote the act of excreting fluid from one’s pores, but “perspire” sounds more proper. 

Skinny vs. Slim: “Skinny” connotes being unhealthily underweight, while “slim” has glamorous associations with fitness and thinness.

Cheap vs. Thrifty: “Cheap” carries connotations of being miserly or low-quality, while “thrifty” connotes clever resourcefulness.

What Is Denotation?

Denotation refers to the explicit, dictionary-based definition of a word with no additional interpretations or associative meanings. It is the strict, technical meaning that serves as an anchor for language.

For example, the denotation of “fruit” is simply an edible plant growth that contains seeds, ignoring any positive or negative connotations of taste, health, color, etc. 

Denotative meanings come from observed, factual qualities that most will agree upon. Understanding a word’s core denotation allows writers and readers to grasp its literal significance before applying their own cultural associations.

What Is An Example of Denotation? 

Unlike connotation, denotation refers specifically to the literal definition of a word without any additional cultural or emotional associations. For instance, consider the strictly factual denotative meanings of the following:

Apple: A round fruit with red, yellow, or green skin and crisp white flesh.  

Book: A written work or composition that has been published, typically composed of printed sheets bound together at one edge.

Tree: A woody perennial plant, typically having a single stem or trunk growing to a considerable height and bearing lateral branches at some distance from the ground. 

Car: A four-wheeled road vehicle that is powered by an engine and is able to carry a small number of people.

The denotative meanings are based solely on physical properties and do not imply anything positive or negative beyond technical descriptions.

Connotation Vs. Denotation: Side-by-Side Comparisons

To illustrate the difference between connotations and denotations clearly, consider how the following words strictly mean one thing based on their textbook definition yet evoke various cultural associations:


Denotation: Low in cost. 

Connotation: Of poor quality, shoddy.  


Denotation: Having an exaggerated sense of one’s importance or abilities. 

Connotation: Overly confident to the point of unlikability.  


Denotation: Having an aggressive or determined spirit. 

Connotation: Spunky in an appealing, spirited way.


Denotation: Gracefully thin. 

Connotation: Physically attractive.  


Denotation: Excrete sweat through the pores in the skin. 

Connotation: Sweat in a delicate or nervous manner.


Denotation: Engage in casual conversation. 

Connotation: Talk in a light, friendly way. 


Denotation: Sparing or economical with money or food. 

Connotation: Careful, disciplined, and sensible with resources.


Denotation: Very thin. 

Connotation: Unhealthily thin and bony.


Denotation: Haggardly thin and bony. 

Connotation: Emaciated and hollow.

Related: The Difference Between Tone and Mood

What Are the Different Types of Connotations? 

Connotations can broadly be categorized into positive, negative, or neutral associative meanings:

Positive Connotation – Implies good, uplifting, or admirable qualities that evoke joy or praise:

Joyful (blissful, content) 

Witty (clever, humorous)

Vibrant (animated, lively)  

Robust (vigorous, hearty)

Negative Connotation – Evokes unpleasant, unsavory, or unappealing qualities that provoke sadness or criticism:

Bossy (domineering, controlling)

Reckless (irresponsible, rash)  

Sinister (evil, ominous) 

Superficial (shallow, lacking depth)

Related: How and When to use “Per Our Conversation”

Neutral Connotation – Does not carry strongly positive or negative associative meanings; objective and descriptive:

Operational (functional, practical)

Transactional (procedural, contractual) 

Functional (practical, useful)

Oblong (elongated, oval)

Some words shift subtly across positive, negative, and neutral connotations depending on the context in which they are used and the author’s intent. Considering these nuances takes writing to the next level. Here are some examples:


  • Positive connotation: prudent, economical, wise with money
  • Negative connotation: miserly, stingy, cheap
  • Neutral connotation: sparing, cost-effective


  • Positive connotation: graceful, elegant, fit
  • Negative connotation: too skinny, underweight, bony
  • Neutral connotation: slim, lean, narrow


  • Positive connotation: ambitious, assertive, bold
  • Negative connotation: hostile, domineering, pushy
  • Neutral connotation: energetic, forceful, competitive


  • Positive connotation: friendly, engaging, extroverted
  • Negative connotation: rambling, nitpicky, long-winded
  • Neutral connotation: talkative, conversational, vocal

Examining the shades of meaning beyond literal definitions allows writers to craft better language for their intended tone and audience response.

How Understanding Connotation and Denotation Helps You as a Writer 

As writers, having command over both connotative and denotative meanings gives you control in getting your intended response from readers. While denotation provides factual accuracy, connotation taps into emotional impressions. 

For example, describing a fruit as “crimson” denotes its color while connoting vibrancy. Using “scrawny” over “lean” for a body type adjustment carries different judgments. Excellent writing involves picking words where subjective connotations and objective denotations align. 

Developing an intuition for how words imply attitudes beyond dictionary summaries allows prose to imprint layered yet exact images in readers’ minds with intentionality and care. Your linguistic awareness directly impacts what consumers take away.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.