Quote of the day:
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
– Peter Drucker
Steve is by himself today, talking about the step-by-step process he uses to go through a book’s presentation and look for ways to improve it. He calls it the “5-Minute Book Review.”
The main takeaway here is to think like a potential reader. Figure out what will make or break their decision to buy your book, and then give them what they want.