Podcast

ASP 43: How to Create Kick Ass Landing Pages

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Quote of the Day:

“Landing pages are the new direct marketing, and everyone with a website is a direct marketer.”

– Seth Godin

As an author and entrepreneur, you’ll need to create landing pages for your readers and followers to take action on everything from downloading your lead magnet to buying your books and courses. A well-crafted landing page makes the difference in whether or not you’ll build your list, make a great income, and grow your business.

In this episode, Steve, Ron, and Barrie discuss the different kinds of landing pages, how you should use them, and how to build the kind of pages that compel people to take action.

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ASP 42: How to Build Incredible Book Buzz Using Facebook Live

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Quote of the day:

“Facebook is so ubiquitous now that it’s like another manifestation of the Web itself.”

– Max Levchin

In this episode, Barrie and Ron talk about a new, cutting-edge way to engage with readers, fans, and followers using Facebook Live, a live streaming video feature on Facebook with the power to attract thousands of new followers. Learn how authors can take advantage of this service to build credibility, gain more subscribers, and sell more books.

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ASP 41: Top 10 Self-Publishing Lessons We’ve Learned Along the Way

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Quote of the day: “

Success is not a matter of getting it right every time. Success comes from continuing to persist until you eventually get it right.”

– Author Unknown

Scott and Barrie follow up the previous list of Top 10 Screw-Ups with their Top 10 Self-Publishing Lessons and Best Practices. Learn some of the most valuable actions you can take to ensure you don’t waste your time or miss important writing and marketing strategies.

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ASP 40: The 5-Minute Book Marketing Review

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Quote of the day:

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

– Peter Drucker

Steve is by himself today, talking about the step-by-step process he uses to go through a book’s presentation and look for ways to improve it. He calls it the “5-Minute Book Review.”

The main takeaway here is to think like a potential reader. Figure out what will make or break their decision to buy your book, and then give them what they want.

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ASP 39: Our Top 10 Self-Publishing Screw-Ups, and How to Avoid Them

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Quote of the day:

“Success does not consist in never making mistakes, but in never making the same one a second time.”

– George Bernard Shaw

In this episode, Steve, Barrie, and Ron talk about 10 self-publishing mistakes they have made, why they made them, and how you can avoid making them yourself in the future. Learn from their past screw-ups so you can save yourself time, energy, and money.

(We’ll use David Letterman’s Top 10 list style to present our top 10 self-publishing screw-ups!)

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ASP 38: David Nihill on Testing Book Ideas with Udemy and Going Traditional with His Self-Publishing

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Quote of the Day:

“From there to here, from here to there, funny things are everywhere!”

– Dr. Seuss

In this episode, David talks about how he tested his book on the Udemy platform first, how it became a bestseller, and his decision to leverage this success with a traditional publishing deal.

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ASP 36: Turn Your Book Into A Course: How to Expand Your Author Income Streams

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Quote of the Day:

“Online learning is not the next big thing; it is the now big thing.” – Donna J. Abernathy

Self-published authors are leaving money on the table by not creating courses from their books. In this podcast, we discuss how to create another profitable income stream using content you’ve already created by designing and selling your own course. Barrie and Ron give you an overview of why creating courses is a great business decision, and teach you the steps to get your first course off the ground.

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