“A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.”
– Ramsay Leimenstoll
For the next few episodes, Steve and Barrie will be sharing their current book marketing strategies and the new ones they’re testing. Today’s episode will focus on a strategy that Steve is building out for his next books.
What You’ll Learn in this Episode:
- Steve’s current email marketing strategies and how he plans to test new ones
- Possible solutions (and corresponding risks) to the following challenges:
- Using various lead magnets instead of just one
- Figuring out a way to start conversations with new readers
- Creating targeted campaigns
- Converting readers to email subscribers
- Lessons learned from Pat Flynn’s book, “Will It Fly”
- How to manage the risk of putting multiple links within a book
- Lessons learned from creating paid or free courses for readers
- How to enhance the reader experience with bonus material
Important Links and Mentions:
- Will It Fly? by Pat Flynn
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