ASP 63: How to Create a Book Funnel for EACH Title | Authority Self-Publishing

ASP 63: How to Create a Book Funnel for EACH Title

“To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.”

– Brian Halligan

Continuing the discussion from the last podcast, Steve and Barrie talk about the importance of creating a book funnel for each title in your book catalog.

In this episode, Steve discusses a strategy that is not so dependent on Amazon for book marketing and traffic.

“To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.” - Brian Halligan

What You’ll Learn in this Episode:

  • What a book funnel is and why you should have one for each title
  • How to set up a book funnel, including:
    • How to create and set up free downloads
    • How to create membership sites
    • How to create download pages
  • What an autoresponder sequence is and why it is the “golden” part of the funnel.
  • The different types of emails authors should consider sending their list:
    • Free content
    • Promote ebook
    • Links to other versions
    • Review requests
    • Promote similar books
    • Surveys
    • Affiliate promotions

Important Links and Mentions:

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