ASP 71: Should You Be a Controversial Author?

“I am not afraid that the book will be controversial, I’m afraid it will not be controversial.” – Flannery O’Connor It’s important for authors to take a strong stance to build a strong and loyal audience. But topics like politics and religion elicit very strong reactions from people. Barrie and Steve talk about being a … Read more

ASP 68: Ben Krueger on Why Authors Need to Podcast

Steve and Barrie talk with Ben Krueger, the Podcast Educator and founder of Cashflow Podcasting, about the importance of podcasting for authors and how it can help grow book-based businesses.

The medium of podcasting and the personal nature of it, the relationship you build with your listeners and the relationship they have with you – they could be just sitting there, chuckling and listening… there’s nothing like that. – Marc Maron Steve and Barrie talk with Ben Krueger, the Podcast Educator and founder of Cashflow … Read more

ASP 44: How to Increase Engagement with Readers

“People don’t care how much you know until they know how much you care.”

― Theodore Roosevelt

Steve will be hosting a FREE but robust Authority Pub Webinar on May 3rd. If you’re confused on how to identify a book topic and make sure it will sell, you want to identify this webinar!

What does engagement mean?

The word engagement has become a sort of buzz word in the social media world–we hear it all the time.

Engagement is anything that your audiences do to interact with your brand online, whether it be through comments, shares, likes, checking in at your location, etc. This is how your fans engage with you.

Read moreASP 44: How to Increase Engagement with Readers