ASP 71: Should You Be a Controversial Author?

“I am not afraid that the book will be controversial, I’m afraid it will not be controversial.” – Flannery O’Connor It’s important for authors to take a strong stance to build a strong and loyal audience. But topics like politics and religion elicit very strong reactions from people. Barrie and Steve talk about being a … Read more

ASP 68: Ben Krueger on Why Authors Need to Podcast

Steve and Barrie talk with Ben Krueger, the Podcast Educator and founder of Cashflow Podcasting, about the importance of podcasting for authors and how it can help grow book-based businesses.

The medium of podcasting and the personal nature of it, the relationship you build with your listeners and the relationship they have with you – they could be just sitting there, chuckling and listening… there’s nothing like that. – Marc Maron Steve and Barrie talk with Ben Krueger, the Podcast Educator and founder of Cashflow … Read more

ASP 83: Pen Names: Should You Use One?

ASP 83: Pen Names: Should You Use One?

“The decision to use a pen name was nothing more than a desire to compartmentalize my life.” – Ashwin Sanghi In this episode, Steve makes a “surprising” confession about his name. Steve and Barrie also discuss the pros and cons of using pen names and the factors you need to consider in choosing one. What … Read more

ASP 16: Building Relationships with Authors and Niche Experts

Quote of the day:

“It’s all about people. It’s about networking and being nice to people and not burning any bridges. Your book is going to impress, but in the end it is people that are going to hire you.”

— Mike Davidson

Once again, Ron is busy with the Authority Pub Academy, which is only weeks away from launch. Today, Barrie and Steve will talk about networking.

But wait—wouldn’t you say being an author is a pretty solitary business?

If you’re an introverted author, the self-publishing business will have both advantages and challenges for you. Sure, you will be more adept at cloistering yourself and getting your books pounded out—but you may struggle when it comes to building advantageous relationships with other authors and niche experts.

Read moreASP 16: Building Relationships with Authors and Niche Experts