Are you hoping to build a business around your books?
Or are you already an “authorpreneur” looking to grow your business?
If you want to scale up your business, then yesterday was not too late to start a blog. If you haven’t started a blog, you’re definitely leaving money and opportunity on the table.
It used to be you could publish your books on Amazon and wait for their giant marketing machine to do the work for you. But now — not so much. Amazon has tightened the screws on self-published authors to ensure quality, and there is simply a lot more competition vying for readers’ attention.
As an author, if you want to sell books, you need to build your own base of loyal fans who want to read what you have to say. Give away a lot of great content first so your followers get to know and trust you, and then they become more willing to spend money on your content.
Successful online businesses operate in a social media driven environment which demands interaction and engagement. A blog is just the place to offer your readers exactly what they want — useful information presented in an authentic, engaging way, that improves their lives and builds your credibility and ultimately your bottom line.
You give them tons of quality content, and they can interact with you directly through comments and questions right on your blog. And this translates into happier customers and more sales — of your books, as well as any other related products you create.
A study by Bain and Company reveals that “customers who engage with companies over social media spend 20% to 40% more money with those companies than other customers.” Says Wendy Lea, CEO of Get Satisfaction (a social business consultancy), “Now, your bottom line is riding on your ability to deliver excellent service while you are meaningfully engaging customers.”
If you need more convincing, here are 6 reasons all self-published authors need to start a blog: