ASP 42: How to Build Incredible Book Buzz Using Facebook Live

Quote of the day:

“Facebook is so ubiquitous now that it’s like another manifestation of the Web itself.”

– Max Levchin

In this episode, Barrie and Ron talk about a new, cutting-edge way to engage with readers, fans, and followers using Facebook Live, a live streaming video feature on Facebook with the power to attract thousands of new followers. Learn how authors can take advantage of this service to build credibility, gain more subscribers, and sell more books.

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ASP 41: Top 10 Self-Publishing Lessons We’ve Learned Along the Way

Quote of the day: “

Success is not a matter of getting it right every time. Success comes from continuing to persist until you eventually get it right.”

– Author Unknown

Scott and Barrie follow up the previous list of Top 10 Screw-Ups with their Top 10 Self-Publishing Lessons and Best Practices. Learn some of the most valuable actions you can take to ensure you don’t waste your time or miss important writing and marketing strategies.

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10 Simple Steps To Writing A Book (We’ve Sold One Million Copies Using These Steps)

Whether you’re a professional, a blogger, a consultant, a homemaker, a retiree, or anything else — you can learn how to write a book.

Now before you think, “I can’t write a book. What would I write about? Who’d want to read a book I’ve written?” — please hear me out.

I never thought about writing a book either, but as of today, I’ve written more than 20 books over the last year 3 years. I’m not sharing this to brag, but just to let you know it can be done, even if you don’t think of yourself as a book writer.

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ASP 40: The 5-Minute Book Marketing Review

Quote of the day:

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

– Peter Drucker

Steve is by himself today, talking about the step-by-step process he uses to go through a book’s presentation and look for ways to improve it. He calls it the “5-Minute Book Review.”

The main takeaway here is to think like a potential reader. Figure out what will make or break their decision to buy your book, and then give them what they want.

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How To Become A Better Writer

I write six days a week an average of 3000 or more words a day.

This writing includes blog posts, books I’m working on, as well as materials for self-improvement courses I create. That adds up to about 936,400 words a year.

According to Amazon’s Text Stats feature, the median length for all books is about 64,000 words. So I’ve written the equivalent of over 14 books in the past year. (I actually did write and publish 8 books this year.)

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10 Predictions for the Future of Self-Publishing

It’s always valuable to review the past and take stock of the present in order to prepare for the future.

This is especially true in the rapidly changing world of self-publishing.

As Authority Pub partner Barrie Davenport writes, “Self-publishing has changed the entire playing field, and now anyone who has a book inside of them can get it out, publish it, and sell it.”

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