Boom!
Your book is finally written, and it’s freakin’ amazing (if you say so yourself).
You’ve sent it off to the editor for a spit and shine.
You’ve created a kick ass cover that looks, well, bestseller-worthy.
You’ve uploaded that sucker to Amazon, and you’re just waiting for the dollars to start rolling in and the readers to start punching in 5 stars and rave reviews.
But instead of that lovely sound of “cha ching,” all you hear is radio silence. Crickets. The vast void of nothingness.