Your book is finally written, and it’s freakin’ amazing (if you say so yourself).
You’ve sent it off to the editor for a spit and shine.
You’ve created a kick ass cover that looks, well, bestseller-worthy.
You’ve uploaded that sucker to Amazon, and you’re just waiting for the dollars to start rolling in and the readers to start punching in 5 stars and rave reviews.
But instead of that lovely sound of “cha ching,” all you hear is radio silence. Crickets. The vast void of nothingness.
“What the . . .?!! Why is no one buying? Did I upload this thing right?”
Could it be that maybe you forgot something — something kinda important? Something that’s a tad bit awkward and, um, uncomfortable?
Could you have neglected to market your book? Did you let anyone know you’ve published?
I know. You’re a writer, and writer’s write. They don’t hustle their wares like a used car salesman.
They don’t beg people to read their works of art or try to entice them with (yuck) markety marketing. How vulgar.
Ok, so you sent an email to your grandma and your book club. You told the lady at the check-out counter and maybe even mentioned it to your Facebook friends.
You did your part.
But did you really, I mean REALLY market the hell out of your book?
Please tell me you don’t expect Amazon to handle that for you. Please tell me you don’t think readers will just find you auto-magically.
Please, please tell me you didn’t spit over your shoulder, click your heals together, and wish upon a star that your book will sell itself.
I’m sorry to break this news, but we self-published authors have to get our hands and feet dirty in the messy business of promoting our own books.
No, it’s not glamourous. It’s not part of our craft. It might even be an anathema to your artistic soul.
However . . . it must be done. But only if you want people to buy your books. Otherwise, don’t worry about it. 🙂
For most writers, marketing isn’t a “natural” skill. (I don’t know if it’s natural for anyone.) In fact, most serious writers are loathe to draw attention to themselves or try to cajole someone into reading their books.
Fortunately, book marketing doesn’t have to be spammy or wheedling. If you view marketing as a service to your readers, maybe it won’t be so hard to learn the necessary skills.
If your book is good (and of course it is), and if your book offers something valuable to your reader (and of course it does), then you are simply informing your potential readers about something they will find worthy. It’s all in the presentation, and that’s what we’re gonna talk about today.
Here’s the facts ma’am: you’re a self-published author, and ain’t nobody gonna market your book for you. It’s up to you and you alone (unless you hire a big, fancy marketing firm — but if you can afford that, then you don’t need to be reading this post).
So let’s review how you can market the sheer hell out of your amazing book and get those dollars rolling in — without selling your soul.
Read more71 Insanely Useful Book Marketing Ideas For Self-Publishers