ASP 65: How to Use a Podcast Tour to Promote Your Book

“All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”

– Tom Peters of Fast Company

In this episode Steve and Barrie discuss podcast tours and how authorpreneurs can benefit from this form of book marketing. Steve shares his plans on doing a podcast tour for the relaunch of one of his books.


What You’ll Learn in this Episode:

  • What a podcast tour is and why it’s a better to promote books
  • What to look for in podcast shows you want to be on
  • How Steve plans to do a podcast tour to relaunch one of his book titles
  • How a podcast tour works in conjunction with other strategies
  • Lessons from well-known authorpreneurs about launching books and products
  • Should you craft your own questions for the show or let them come up with them?
  • Tips from Nick Loper about creating a book-specific URL to use for podcasts
  • How to craft your book’s message specifically for the podcast audience
  • What kind of planning is involved in a podcast tour
  • How many podcast interviews you should go for
  • What kind of results to expect from a podcast tour

Important Links and Mentions:

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