book marketing Archives | Authority Self-Publishing

Book Marketing 101: 37 Ways to Launch and Promote A Book

July 2, 2020November 7, 2018 by Barrie Davenport

Book marketing is a phrase that’s sure to get an author’s attention, mostly because the avalanche of conflicting information about book promotion makes it hard to know just how to market your book.

What will the most successful authors be doing to market their books in 2020?

Ultimately, you want to be one of those authors who know how to increase book sales through focused and consistent action. You want clear, reliable advice on how to advertise your book so you earn far more than you spend.

We hear you. And helping authors create and sell more books is basically our whole thing. So, let’s dive in.

What’s In This Article?

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ASP 79: 5 Lessons Learned from #1 Overall Paid Book on Amazon

May 29, 2020December 15, 2016 by Steve Scott

“The harder I work, the more luck I have.” – Thomas Jefferson Barrie’s book sold 2,900 copies in a 12-hour span. How did it happen? Amazon randomly sends out push notifications on IOS and Android phones to promote books. You CAN’T plan for these things OR even apply. It just happens if they think your … Read more

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ASP 78: Debbie Drum on Automating Your Book Reviews

May 25, 2020December 12, 2016 by Steve Scott

ASP 078: Debbie Drum on Automating Your Book Reviews

“A bad review is like baking a cake with all the best ingredients and having someone sit on it.” – Danielle Steele Debbie has been publishing books and digital products since 2010. She makes a full-time income from home by creating and marketing awesome content online. Debbie loves helping authors marketers get more exposure for … Read more

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ASP 84: Stephen Guise on Mini Habits and Writing Classic Books

April 9, 2019September 11, 2016 by Steve Scott

In this episode, Steve and Barrie talk with Stephen about his book, Mini Habits. He also shares his experiences with various book launches, creating a Udemy course, and writing a book that lasts.

“Be the person with embarrassing goals and impressive results instead of one of the many people with impressive goals and embarrassing results.” – Stephen Guise Stephen Guise is driven by his desire to find the most effective behavior change strategies. To help others maximize their potential, he has developed an array of unconventional, result-driven ideas. … Read more

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ASP 12: Two Types of Self Publishing Business Models

January 24, 2019December 29, 2015 by Steve Scott

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Quote of the day:

“In any business that grows big on one business model, transitions can throw everything in the air.”

– Bing Gordon

Since we are hard at work on our soon-to-be released self-publishing course, Barrie and Ron are sitting this episode out. Steve is solo-hosting this episode, and will discuss the fact that if you only rely on one business model, things can go awry quickly if/when that model changes.

This episode is actually from our forthcoming course, and will give you a teaser of what the course will be like. Barrie and Ron follow a different book model from the one I use, so I thought it would be great to compare the two.