71 Insanely Useful Book Marketing Ideas For Self-Publishers

Boom!

Your book is finally written, and it’s freakin’ amazing (if you say so yourself).

You’ve sent it off to the editor for a spit and shine.

You’ve created a kick ass cover that looks, well, bestseller-worthy.

You’ve uploaded that sucker to Amazon, and you’re just waiting for the dollars to start rolling in and the readers to start punching in 5 stars and rave reviews.

But instead of that lovely sound of “cha ching,” all you hear is radio silence. Crickets. The vast void of nothingness.

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ASP 43: How to Create Kick Ass Landing Pages

Quote of the Day:

“Landing pages are the new direct marketing, and everyone with a website is a direct marketer.”

– Seth Godin

As an author and entrepreneur, you’ll need to create landing pages for your readers and followers to take action on everything from downloading your lead magnet to buying your books and courses. A well-crafted landing page makes the difference in whether or not you’ll build your list, make a great income, and grow your business.

In this episode, Steve, Ron, and Barrie discuss the different kinds of landing pages, how you should use them, and how to build the kind of pages that compel people to take action.

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ASP 42: How to Build Incredible Book Buzz Using Facebook Live

Quote of the day:

“Facebook is so ubiquitous now that it’s like another manifestation of the Web itself.”

– Max Levchin

In this episode, Barrie and Ron talk about a new, cutting-edge way to engage with readers, fans, and followers using Facebook Live, a live streaming video feature on Facebook with the power to attract thousands of new followers. Learn how authors can take advantage of this service to build credibility, gain more subscribers, and sell more books.

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ASP 40: The 5-Minute Book Marketing Review

Quote of the day:

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

– Peter Drucker

Steve is by himself today, talking about the step-by-step process he uses to go through a book’s presentation and look for ways to improve it. He calls it the “5-Minute Book Review.”

The main takeaway here is to think like a potential reader. Figure out what will make or break their decision to buy your book, and then give them what they want.

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ASP 15: How to Revive Sales on a “Dead” Book

Quote of the day:

“I take rejection as someone blowing a bugle in my ear to wake me up and get going, rather than retreat.”

– Sylvester Stallone

Ron is busy with the Authority Pub Academy, and wasn’t able to make it today. In anticipation of the launch of the Authority Pub Academy, Barrie and Steve have decided to answer a few questions about books that have seen sales trickle to a stop.

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ASP 13: Paid Ads for Books (How to Test Them in 2016)

Quote of the day:

“All life is an experiment. The more experiments you make, the better.” – Ralph Waldo Emerson

Barrie and Ron are still busy working on the Authority course, so, once again, Steve is hosting this episode solo. This will be a relatively short episode, because we want you to not only listen and learn, but to get out there and start implementing these strategies before the New Year. Today we will be talking about the value of paid book ads, and how you can test them in 2016.

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How to Launch a #1 Best-Selling Book — The 5-Day Plan That Works

Book launches can be frustrating.

You dedicate a few weeks—even months—to writing the book. Then you spend a week or so promoting it. Finally, when the dust settles, you’re “rewarded” with a handful of daily sales.

But here’s the interesting thing…

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