Quote of the Day:
“Very narrow areas of expertise can be very productive. Develop your own profile. Develop your own niche.”
– Leigh Steinberg
Today’s episode is a special one, as we have Gael Breton from Authority Hacker as our guest speaker.
Authority Hacker is Steve’s favorite resource on building an authority site. It is full of actionable advice, and Steve often gets lost on the site, losing hours without even realizing it. Gael, in turn, recommends Robert Cialdini’s Influence. He tries to emulate Cialdini’s approach to marketing, breaking down processes, etc.