ASP 021: How Authority Hacker Generates $2,500 Monthly with ONE Blog Post

Quote of the Day:

“Very narrow areas of expertise can be very productive. Develop your own profile. Develop your own niche.”

– Leigh Steinberg

Today’s episode is a special one, as we have Gael Breton from Authority Hacker as our guest speaker.

Authority Hacker is Steve’s favorite resource on building an authority site. It is full of actionable advice, and Steve often gets lost on the site, losing hours without even realizing it. Gael, in turn, recommends Robert Cialdini’s Influence. He tries to emulate Cialdini’s approach to marketing, breaking down processes, etc.

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ASP 18: Project Management for Authors

Quote of the day:

“Nothing is less productive than doing what should not be done at all.”

– Peter Drucker

Before we dive into today’s topic, here’s a bit of housekeeping. We want to keep you updated on the future of our podcast. The first 15 to 20 episodes have been on self-pub topics with Barrie, Ron, and Steve. Once those are complete, we will begin to invite experts to share their thoughts and cool things that they have been doing!

Now, today we are talking about priorities. Too often, we spend so much time on the wrong things. Learning to manage projects and focus on the right things is the key to success. Here are a few questions we have received about focusing on the right projects, and our ideas to help you be more successful in maintaining good priorities.

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ASP 16: Building Relationships with Authors and Niche Experts

Quote of the day:

“It’s all about people. It’s about networking and being nice to people and not burning any bridges. Your book is going to impress, but in the end it is people that are going to hire you.”

— Mike Davidson

Once again, Ron is busy with the Authority Pub Academy, which is only weeks away from launch. Today, Barrie and Steve will talk about networking.

But wait—wouldn’t you say being an author is a pretty solitary business?

If you’re an introverted author, the self-publishing business will have both advantages and challenges for you. Sure, you will be more adept at cloistering yourself and getting your books pounded out—but you may struggle when it comes to building advantageous relationships with other authors and niche experts.

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ASP 15: How to Revive Sales on a “Dead” Book

Quote of the day:

“I take rejection as someone blowing a bugle in my ear to wake me up and get going, rather than retreat.”

– Sylvester Stallone

Ron is busy with the Authority Pub Academy, and wasn’t able to make it today. In anticipation of the launch of the Authority Pub Academy, Barrie and Steve have decided to answer a few questions about books that have seen sales trickle to a stop.

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ASP 13: Paid Ads for Books (How to Test Them in 2016)

Quote of the day:

“All life is an experiment. The more experiments you make, the better.” – Ralph Waldo Emerson

Barrie and Ron are still busy working on the Authority course, so, once again, Steve is hosting this episode solo. This will be a relatively short episode, because we want you to not only listen and learn, but to get out there and start implementing these strategies before the New Year. Today we will be talking about the value of paid book ads, and how you can test them in 2016.

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ASP 12: Two Types of Self Publishing Business Models

Quote of the day:

“In any business that grows big on one business model, transitions can throw everything in the air.”

– Bing Gordon

Since we are hard at work on our soon-to-be released self-publishing course, Barrie and Ron are sitting this episode out. Steve is solo-hosting this episode, and will discuss the fact that if you only rely on one business model, things can go awry quickly if/when that model changes.

This episode is actually from our forthcoming course, and will give you a teaser of what the course will be like. Barrie and Ron follow a different book model from the one I use, so I thought it would be great to compare the two.

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