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ASP 82: Patrick King on Turning Your Books into a Course

“One of the most important areas we can develop as professionals is competence in accessing and sharing knowledge.” – Connie Malamed Patrick King is a self-published author, dating coach, and consultant. He recently launched a course based on his books. Patrick shares his experience with turning book content into an online course that sells in […]

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ASP 65: How to Use a Podcast Tour to Promote Your Book

“All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” – Tom Peters of Fast Company In this episode Steve and Barrie discuss podcast tours and how […]

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ASP 81: What Are Your Self-Publishing Goals for 2017?

“Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success.” — Stephen A. Brennan Steve and Barrie discuss their self-publishing goals for 2017 and how other self-published authors can use SMART goal setting […]

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ASP 63: How to Create a Book Funnel for EACH Title

“To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.” – Brian Halligan Continuing the discussion from the last podcast, Steve and Barrie talk about the importance of creating a book funnel for each title […]

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ASP 62: A Strategy to Convert Readers into Email Subscribers

“A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.” – Ramsay Leimenstoll For the next few episodes, Steve and Barrie will be sharing their  current book marketing strategies and the new ones they’re testing. Today’s episode will focus on a strategy that Steve is building out for […]

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ASP 61: Anatomy of a Book Series Launch – Emotional Abuse Breakthrough

“Good books don’t give up all their secrets at once.” — Stephen King Barrie has written and published two books in a series of three on the topic of emotional abuse. Today, she answers questions to teach other self-published authors how to leverage blog content into several great income streams. Barrie also shares some of […]

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ASP 60: Canva and Designing Eye-Catching Marketing Images

“Creativity is magical, but is not magic.” – Charles Lamb Learn how to use Canva.com to create eye-catching images and other design projects without needing to spend a ton of money. Barrie shares how she uses the design app to create social media images, lead magnets, slide decks and workbooks. What you’ll learn in this […]

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