ASP 67: An Analysis of Amazon Prime Reading for Authors

Steve and Barrie talk about how the latest Amazon program for customers, Prime Reading, and what it means for self-published authors.

“The most important single thing is to focus obsessively on the customer. Our goal is to be earth’s most customer-centric company.” – Jeff Bezos, founder of Amazon Steve and Barrie talk about how the latest Amazon program for customers, Prime Reading, and what it means for self-published authors. Steve also shares his experience about being … Read more

ASP 83: Pen Names: Should You Use One?

ASP 83: Pen Names: Should You Use One?

“The decision to use a pen name was nothing more than a desire to compartmentalize my life.” – Ashwin Sanghi In this episode, Steve makes a “surprising” confession about his name. Steve and Barrie also discuss the pros and cons of using pen names and the factors you need to consider in choosing one. What … Read more

ASP 82: Patrick King on Turning Your Books into a Course

ASP 82: Patrick King on Turning Your Books into a Course

“One of the most important areas we can develop as professionals is competence in accessing and sharing knowledge.” – Connie Malamed Patrick King is a self-published author, dating coach, and consultant. He recently launched a course based on his books. Patrick shares his experience with turning book content into an online course that sells in … Read more

ASP 65: How to Use a Podcast Tour to Promote Your Book

“All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” – Tom Peters of Fast Company In this episode Steve and Barrie discuss podcast tours and how … Read more

ASP 81: What Are Your Self-Publishing Goals for 2017?

“Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success.” — Stephen A. Brennan Steve and Barrie discuss their self-publishing goals for 2017 and how other self-published authors can use SMART goal setting … Read more

ASP 63: How to Create a Book Funnel for EACH Title

Steve and Barrie talk about the importance of creating a book funnel for each title in your book catalog.

“To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.” – Brian Halligan Continuing the discussion from the last podcast, Steve and Barrie talk about the importance of creating a book funnel for each title … Read more

ASP 62: A Strategy to Convert Readers into Email Subscribers

Steve’s shares his current email marketing strategies and how he plans to test new ones

“A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.” – Ramsay Leimenstoll For the next few episodes, Steve and Barrie will be sharing their  current book marketing strategies and the new ones they’re testing. Today’s episode will focus on a strategy that Steve is building out for … Read more