How To Become A Better Writer

I write six days a week an average of 3000 or more words a day. This writing includes blog posts, books I’m working on, as well as materials for self-improvement courses I create. That adds up to about 936,400 words a year. According to Amazon’s Text Stats feature, the median length for all books is about … Read more

10 Predictions for the Future of Self-Publishing

It’s always valuable to review the past and take stock of the present in order to prepare for the future.

This is especially true in the rapidly changing world of self-publishing.

As Authority Pub partner Barrie Davenport writes, “Self-publishing has changed the entire playing field, and now anyone who has a book inside of them can get it out, publish it, and sell it.”

That’s great news for self-published authors who are choosing to take matters into their own hands without waiting for a traditional publishing house to give them permission.

However, indie authors are required to learn a lot about the industry and take on new roles and responsibilities — including staying on top of how the industry is evolving.

At Authority.Pub, we are here to help guide you through the pertinent information.

Before we review the trends for the future, let’s take a look at how the self-publishing industry has grown and changed — and how the perception of self-published authors is evolving for the better.

Not too many years ago, self-publishers were perceived as “the poor relations” in the eyes of the industry and with readers.

It was the last resort for authors who couldn’t make it with traditional publishers.

But now even some bestselling authors from the big 5 publishing houses have jumped on the bandwagon, as self-publishing has become much more accepted and commonplace. 

The old stigmas attached to self-publishing are falling away, especially as Amazon is tightening the rules to ensure better quality books from indie authors and legitimate reviews from readers.

As a self-published author, you will find yourself in excellent company.

(Sidebar: If you want a checklist for self-publishing your bestseller then click here to check out our 46-point guide.)

Read more10 Predictions for the Future of Self-Publishing

6 Eye-Opening Reasons Authors Need A Blog


Are you hoping to build a business around your books?

Or are you already an “authorpreneur” looking to grow your business?

If you want to scale up your business, then yesterday was not too late to start a blog. If you haven’t started a blog, you’re definitely leaving money and opportunity on the table.

It used to be you could publish your books on Amazon and wait for their giant marketing machine to do the work for you. But now — not so much. Amazon has tightened the screws on self-published authors to ensure quality, and there is simply a lot more competition vying for readers’ attention.

As an author, if you want to sell books, you need to build your own base of loyal fans who want to read what you have to say. Give away a lot of great content first so your followers get to know and trust you, and then they become more willing to spend money on your content.

Successful online businesses operate in a social media driven environment which demands interaction and engagement. A blog is just the place to offer your readers exactly what they want — useful information presented in an authentic, engaging way, that improves their lives and builds your credibility and ultimately your bottom line.

You give them tons of quality content, and they can interact with you directly through comments and questions right on your blog. And this translates into happier customers and more sales — of your books, as well as any other related products you create.

A study by Bain and Company reveals that “customers who engage with companies over social media spend 20% to 40% more money with those companies than other customers.” Says Wendy Lea, CEO of Get Satisfaction (a social business consultancy), “Now, your bottom line is riding on your ability to deliver excellent service while you are meaningfully engaging customers.”

If you need more convincing, here are 6 reasons all self-published authors need to start a blog:

Read more6 Eye-Opening Reasons Authors Need A Blog

How To Write A Book For Kindle About Your Expertise Or Passion

No matter who you are or what you do, you should learn how to write a Kindle book.

It’s more important now than it has ever been.

Why?

Because digital communication is pervasive. From emails and texts to blog posts and social media, we share virtually all information electronically, and most of it in written words. Gone are the days when you could ask an assistant to write for you, or you could simply communicate by phone. Writing well is a necessary survival skill.

This is one reason the book industry has seen a seismic shift in the last ten years. Self-publishing has skyrocketed, and the introduction of ebook readers like Kindle has made it far less cumbersome and expensive to share your content with those hungry for learning and entertainment.

People who have something to share or teach can now easily write, publish, and market a book without the obstacles of traditional publishing. That’s all well and good, but if you haven’t been inclined to write a book before, why should you now? Just because you CAN self-publish, what compelling reason is there for you to actually do it?

Well, there are plenty. Let me enumerate.

If you . . .

  • Have a business or work in a profession, having your own book is an impressive calling card and gives you more credibility and authority;
  • Want to differentiate yourself from your competition, you’ll be one of a handful of people who has a published a Kindle book;
  • Have knowledge or skill in a particular area, you can share it with the world and leave a legacy for the future;
  • Own a blog or website, you can write a book or several books around your niche, creating additional income streams and subscriber opportunities;
  • Have a family, friends, and children, you can leave a permanent record through a book of who you are, what you value, and how you think;
  • Are looking for a new job or a for a promotion, a published book makes you more hirable and valuable to a prospective employer;
  • Want to be a speaker or serve as an industry expert, having a published book will get you in the door faster;
  • Would like to improve your communication, writing, and thinking skills, writing a book teaches you faster than any other endeavor.

Of course, writing a book and publishing it can provide you with extra income, from a little to a lot depending on how many books you write, how many people enjoy your topic, and how well you can market your book.

Let’s dig into how to write a Kindle book about your expertise or passion:

Read moreHow To Write A Book For Kindle About Your Expertise Or Passion

10 Ways Bloggers Leave Money On The Table When They Don’t Self-Publish

Are you a blogger looking to generate extra income? If so, then pay close attention here… Bloggers who haven’t attempted to self-publish books related to their blog niche are leaving money on the table. Not just a few hundred dollars — but potentially thousands of dollars a month. Fortunately, writing a book is not that … Read more

How to Launch a #1 Best-Selling Book — The 5-Day Plan That Works

Book launches can be frustrating.

You dedicate a few weeks—even months—to writing the book. Then you spend a week or so promoting it. Finally, when the dust settles, you’re “rewarded” with a handful of daily sales.

But here’s the interesting thing…

Book launches aren’t that complicated
In fact, here at Authority.pub, we use a minimalist approach to launch our books. This is a strategy that adheres to the “80/20 rule” where we focus on the strategies that get results and ignore everything else.

With that in mind, in this post, I will detail the exact, day-by-day launch plan that generated 2,000 sales for our latest book in five days and was firmly positioned on the #1 spot in two top-level categories on Amazon.

But I have to warn you — it’s a strategy that requires long-term thinking and a dedication to building an actual business.

The good news? It’s also a strategy that can be easily repeated by any author who is dedicated to writing good books and building a loyal group of readers.

Let’s get to it!

Read moreHow to Launch a #1 Best-Selling Book — The 5-Day Plan That Works