6 Eye-Opening Reasons Authors Need A Blog


Are you hoping to build a business around your books?

Or are you already an “authorpreneur” looking to grow your business?

If you want to scale up your business, then yesterday was not too late to start a blog. If you haven’t started a blog, you’re definitely leaving money and opportunity on the table.

It used to be you could publish your books on Amazon and wait for their giant marketing machine to do the work for you. But now — not so much. Amazon has tightened the screws on self-published authors to ensure quality, and there is simply a lot more competition vying for readers’ attention.

As an author, if you want to sell books, you need to build your own base of loyal fans who want to read what you have to say. Give away a lot of great content first so your followers get to know and trust you, and then they become more willing to spend money on your content.

Successful online businesses operate in a social media driven environment which demands interaction and engagement. A blog is just the place to offer your readers exactly what they want — useful information presented in an authentic, engaging way, that improves their lives and builds your credibility and ultimately your bottom line.

You give them tons of quality content, and they can interact with you directly through comments and questions right on your blog. And this translates into happier customers and more sales — of your books, as well as any other related products you create.

A study by Bain and Company reveals that “customers who engage with companies over social media spend 20% to 40% more money with those companies than other customers.” Says Wendy Lea, CEO of Get Satisfaction (a social business consultancy), “Now, your bottom line is riding on your ability to deliver excellent service while you are meaningfully engaging customers.”

If you need more convincing, here are 6 reasons all self-published authors need to start a blog:

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How To Write A Book For Kindle About Your Expertise Or Passion

No matter who you are or what you do, you should learn how to write a Kindle book.

It’s more important now than it has ever been.

Why?

Because digital communication is pervasive. From emails and texts to blog posts and social media, we share virtually all information electronically, and most of it in written words. Gone are the days when you could ask an assistant to write for you, or you could simply communicate by phone. Writing well is a necessary survival skill.

This is one reason the book industry has seen a seismic shift in the last ten years. Self-publishing has skyrocketed, and the introduction of ebook readers like Kindle has made it far less cumbersome and expensive to share your content with those hungry for learning and entertainment.

People who have something to share or teach can now easily write, publish, and market a book without the obstacles of traditional publishing. That’s all well and good, but if you haven’t been inclined to write a book before, why should you now? Just because you CAN self-publish, what compelling reason is there for you to actually do it?

Well, there are plenty. Let me enumerate.

If you . . .

  • Have a business or work in a profession, having your own book is an impressive calling card and gives you more credibility and authority;
  • Want to differentiate yourself from your competition, you’ll be one of a handful of people who has a published a Kindle book;
  • Have knowledge or skill in a particular area, you can share it with the world and leave a legacy for the future;
  • Own a blog or website, you can write a book or several books around your niche, creating additional income streams and subscriber opportunities;
  • Have a family, friends, and children, you can leave a permanent record through a book of who you are, what you value, and how you think;
  • Are looking for a new job or a for a promotion, a published book makes you more hirable and valuable to a prospective employer;
  • Want to be a speaker or serve as an industry expert, having a published book will get you in the door faster;
  • Would like to improve your communication, writing, and thinking skills, writing a book teaches you faster than any other endeavor.

Of course, writing a book and publishing it can provide you with extra income, from a little to a lot depending on how many books you write, how many people enjoy your topic, and how well you can market your book.

Let’s dig into how to write a Kindle book about your expertise or passion:

Read moreHow To Write A Book For Kindle About Your Expertise Or Passion

10 Ways Bloggers Leave Money On The Table When They Don’t Self-Publish

Are you a blogger looking to generate extra income? If so, then pay close attention here… Bloggers who haven’t attempted to self-publish books related to their blog niche are leaving money on the table. Not just a few hundred dollars — but potentially thousands of dollars a month. Fortunately, writing a book is not that … Read more

Becoming A Better Writer Requires Constantly Improving Your Writing Skills

I write six days a week an average of 3000 or more words a day. This writing includes blog posts, books I’m working on, as well as materials for self-improvement courses I create. That adds up to about 936,400 words a year. According to Amazon’s Text Stats feature, the median length for all books is about … Read more